Intel and DreamWorks go to the movies

By Dawn Kawamoto, CNET News.com
Wednesday, July 09, 2008 07:05 AM

Intel and DreamWorks Animation SKG announced Tuesday a strategic alliance, designed to power-up the movie studio's 3-D authoring tools.

Faced with increasing demand for 3-D animated feature films, DreamWorks will receive access to Intel's latest and future high-performance chips, including those with multiple processing cores. Intel's software engineers will also work with DreamWorks to tweak the studio's applications to run on an Intel-based computing infrastructure.

"Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D," Jeffrey Katzenberg, DreamWorks chief executive, said in a statement.

On of the first projects from this alliance will be DreamWorks upcoming Monsters vs. Aliens, which is scheduled for release on March 27.

That film is part of DreamWorks' effort to produce only stereoscopic 3-D feature films beginning next year.

This article was first published as a blog on CNET News.com.


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