Microsoft is putting Internet ad agency Razorfish up for sale, according to a Financial Times report Sunday.
Microsoft, which acquired Razorfish in 2007 as part of its US$6 billion takeover of Aquantive, has reportedly hired Morgan Stanley to find a potential buyer. The report identified French marketing company Publicis Groupe as a potential buyer.
Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. The Seattle-base agency has more than 2,000 employees and counts Dell, Disney, and Nike among its clients.
One analyst cited in the FT.com report estimated Razorfish could be worth US$600 million to US$700 million.
Representatives for Microsoft and Razorfish did not immediately reply to requests for comment.
The deal for Aquantive was Microsoft's largest ever and highlighted the importance of supporting more-advanced advertising products and technologies across areas including media planning, video on demand and Internet Protocol television.
The acquisition of Razorfish specifically was considered especially important it would give Microsoft a new presence in the ad services business and also help promote its rich media and video plug-in Silverlight.
This article was first published as a blog post on CNET News.
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