As part of the Advertising Week festivities in New York, Facebook chief operating officer Sheryl Sandberg is slated to make a marketing-related announcement on Tuesday morning.
The announcement, according to The Wall Street Journal, is a partnership with Nielsen on a product called "Brand Lift", which polls Facebook users on ads they see on the social network.
There were nt a whole lot of details disclosed. But the Palo Alto, Calif.-based Facebook has a history of big New York marketing pushes to further establish itself as a major player on Madison Avenue. Earlier this year, Sandberg keynoted the AdAge Digital conference to pitch Facebook's "active network" of friend connections as a powerful advertising tool, and two years ago Facebook founder and CEO Mark Zuckerberg unveiled the social network's first major advertising initiative shortly after Microsoft had taken a US$240 million stake in the company.
(Part of that 2007 announcement included Beacon, the ill-fated advertising program that Facebook finally put the kibosh on this week.)
Getting statistics on advertising effectiveness is important for Facebook, especially with a longtime industry player like Nielsen on board. While Facebook has been growing in prominence as a digital ad destination, it still had to do some convincing to combat the industry attitude that social-media advertising does not work.
Also sure to be mentioned at this week's announcement? The fact that Facebook has recently hit 300 million active users around the world and continues to grow fast. That's a lot of eyeballs.
This article was first published as a blog post on CNET News.
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