Revenue loss from piracy in Asia up

By Eileen Yu, ZDNet Asia
Tuesday, May 15, 2007 07:44 PM

Despite a dip in the overall software piracy rate, increased PC ownership and growing broadband Internet access have pushed up revenue losses due to piracy in Asia.

According to the latest software piracy report released Tuesday by the Business Software Alliance (BSA), the average piracy rate in the Asia-Pacific region, including Australia and Japan, grew slightly to 55 percent in 2006, compared to 54 percent in 2005. However, estimated revenue losses due to piracy rose sharply by 44 percent to US$11.6 billion last year, compared to US$8.1 billion the year before.

Conducted by research house IDC, the annual study tracks piracy of all packaged software running on personal computers including laptops, ultra-portables and desktops, and covers various software including operating systems, databases, security packages and PC games.

Walter Lee, vice president of consulting, IDC Asia-Pacific, explained that the sheer size of the PC market and growing software and Internet usage in emerging countries such as India and China, were the primary factors driving up revenue losses due to software piracy. Lee added that 42 million PCs were shipped in China, India, Brazil and Russia, alone last year.

In addition, noted Jeffrey Hardee, BSA's Asia vice president and regional director, 50 million households worldwide had broadband access last year, 25 million of those were in countries that had high piracy rates including Armenia, Vietnam and Indonesia. Hardee added that over 60 percent of Internet traffic today is driven by peer-to-peer (P2P) downloading.

QUICK POLL
Would you pay for legitimate software if its price is reduced?
Yes, even if the price is reduced by a little--less than 5 percent.
Yes, if the price is significantly reduced--by at least 50 percent.
No, I wouldn't pay for something I only use every other day.
I already buy legitimate software. I never use pirated ones.

According to the BSA-IDC study, estimated revenue losses from software piracy in China increased 39.8 percent from US$3.9 billion in 2005 to US$5.4 billion last year, while India saw its losses spike a staggering 125.3 percent to US$1.3 billion during the same period.

However, the average piracy rate in both countries fell over the past year. China saw a dip from 86 percent in 2005 to 82 percent last year, while India recorded a marginal reduction from 72 percent to 71 percent.

Asked if software prices had gone up, which in turn could have pushed up overall revenue losses, Lee noted that it was difficult to draw a direct correlation here since software vendors also offer a combination of software applications in a single package.

"Some vendors increase the price [of their software packages] by introducing a mix of different software [rather than just one]," he said.

Hardee added that the region's falling piracy rate is encouraging. In fact, China's legitimate software market grew 88 percent to some US$1.2 billion in 2006, and at an average 358 percent growth since 2003. The country's piracy rate saw a 10 percent dive over the last three years from 92 percent in 2003 to its current 82 percent.

IDC's Lee attributed the declining piracy rates across several countries to better enforcement and increased efforts by governments, higher public awareness and education of intellectual property (IP) laws, as well as an increase in OEM (original equipment manufacturer) agreements between software makers and PC makers.

Hardee said: "Governments in the Asia-Pacific region have recognized the contributions and vast potential of the IT sector as an economic driver, and the corresponding importance of reducing software piracy."

However, the Asia-Pacific region now leads the global community with the highest revenue losses (US$11.6 billion) due to software piracy last year. The European Union, at US$11 billion, saw the second highest revenue losses as a result of software piracy, followed by Western Europe (US$10.6 billion) and North America (US$8.1 billion).

Worldwide, the average software piracy rate remained flat at 35 percent.


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Talkback 3 comments

It is always good for a laugh to hear BSA whine about how piracy does this and that and that revenue is down etc etc. At no time do they ever make an honest suggestion to users who might be running unofficial copies of some software that there are legal (and IMHO, better) alternatives from the FOSS world. Alas, it is not for them to hear it let alone repeat it.

I run exclusively FOSS and yes, I do pay for services.
Posted by Harish Pillay on Friday, May 18 2007 12:14 PM

Software prices should go down to reflect those people who want good software with all the necessary features and perhaps even technical help (personally, I don't need the technical help though).

Software price is so high mainly because of the after-sales technical service component. I actually came across a security software vendor that charges a good price for its hard disk encryption solution, but charges a pretty high price for over-the-phone technical service.

This pricing model has its pros and cons. For those who are technically inclined, they don't really need help and thus will save a bundle in terms of software purchase price. I think this is a very good business model to emulate.

As of now, the only Vista worth getting is the Ultimate version because it has all the bells and whistles. However those in the know will get those OEM versions instead of the box versions, thereby reducing trash as well as saving a bundle due to lack of the (display) box. Last check in price is around 100+ dollars in savings.

I am all for the reduction of price. I guess if there are more people attracted to the low price, the sales volume will quickly match or even exceed the current price structure. It is purely demand and supply curve in action.

Fact now is that people are first put off by Vista's high price, and later, put off by the need to upgrade virtually the whole machine to get the next software release. I am not sure what are the components that made up Microsoft's increase in sales but I am of the opinion that it is just the early adopters that makes for the rosy picture. Amongst friends and family, these early adopters are going back to Windows XP...only a comparative year-on-year financial result will show it to be so.

Me? I am still stuck with Windows XP even though my machine can handle Vista with aplomb but will get Vista OEM when the time comes for my next machine in perhaps 3-4 years time.
Posted by Wilson K Wong on Tuesday, May 22 2007 02:04 PM

It definitely will. At least for this buyer. I am not saying that I use
pirated software but I am less tempted to upgrade and would resort to
freeware/shareware. A lower price will definitely encourage people to go
legit.
kiakiat@pacific.net.sg
Posted by Kia Kiat on Tuesday, May 22 2007 02:05 PM


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