But they will have a tough act to catch the imagination of investors the way VMWare has done. And that is largely because virtualization is so widely seen as the future of the corporate data center.
"I don't see it as a flash in the pan," author and blogger Marshall said.
Marshall heads business development and marketing for InovaWave, a privately held company that has a software product designed to speed up virtualization and allow a single server to host more virtual machines than would otherwise be possible by improving input/output tasks such as writing to disk.
Marshall sees a growing market that opens up significant opportunities for companies that can find a niche. But that does not mean that Microsoft and others that want to target VMWare's market will have an easy go of it.
"They got almost a billion dollars from that IPO," Marshall said. "Part of that money is going to be used to acquire new technology and hire engineers."
News.com's Dawn Kawamoto contributed to this report.
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