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-------------------------------------------------------------- This story was printed from ZDNet Asia. --------------------------------------------------------------
Adobe revs media player, signs up Sony
By Stephen Shankland
Wednesday, July 23 2008 10:19 AM
URL: http://www.zdnetasia.com/news/software/0,39044164,62044055,00.htm

Adobe Systems is revamping its Media Player with a new interface and a deal that will let users of the software watch movies from Sony Pictures.

The interface update in the new version 1.1, due to ship Tuesday afternoon, presents users with a larger number of video shows. "There's more content that we surface earlier," said Ashley Still, senior product manager for Adobe Media Player.

The new Sony partnership means people will be able to watch full-length movies, including Jerry Maguire and Men in Black, on Adobe Media Player, she said. A total of about 600 shows and 25,000 individual episodes are available. Users can browse various content categories, selecting some as favorites, or subscribe to their own video feeds via RSS, Still said.

Also new are full-length episodes of Beverly Hills 90210, 48 Hours, The Love Boat from CBS, which expanded the content already available through its existing partnership with Adobe. CNET News is published by CBS Interactive, a unit of CBS.

Content providers get free access to the player, and can control whether the content is available only in streaming format or can be saved onto a person's hard drive, as in the case of Epicurious shows, Still said. Content providers show what ads show and whether they're in the frame around the content or in the content itself, and the technology lets them embed ads that cannot be skipped over, Still said.

Adobe takes an undisclosed fraction of the advertising revenue.

Shows can be encoded in the Flash video format, called FLV, or in H.264. The Adobe Media Player uses Adobe Integrated Runtime (AIR), a programming foundation that lets software run on Windows, Mac OS X, and Linux computers. Adobe Media Player, though, works only on Windows and Mac OS X, Adobe said.

This article was first published as a blog on CNET News.com.