Non-green IT products 'marketing suicide' http://bit.ly/aCqko4
26 minutes ago by MatthewLinkedIn on twitterZDNet is available in the following editions:
As far as security of your organization goes, your responsibility as a technology professional ends with the IT infrastructure, right?
That might not be as sexy as automatically getting an exact ID of everyone attending a World Cup match, but the difference is that it actually works, says Ross. "Face recognition is not perfect, but in the past, people have tried to employ it as though it were," he says. "We use it like Google, it lists the matches in order of confidence level. If the correct match turns out to be the sixth on the list, that's still a good result."
Hotels are using the system to monitor access to the building, for example displaying a mug shot of any person walking around, which makes it easier for security guards to spot known criminals. Similarly, banks are using it to help identify fraudsters against a watch list. In offices, the system can keep an eye on employees, which could come in handy when something goes wrong, Ross says.
"If you find out somebody is stealing data from the server room, you don't just want a picture of the guy who took the box, you want to be able to look back at who he's been talking to, and find out who his confederates were," he says.
Video systems can prove useful in criminal and corporate investigations, as was shown after the 7 July attacks in London, points out Heiser. But so far the lack of workable analytic technology has held them back. "Knowledge is just data until it's searchable and retrievable," he says. "Whether or not this technology actually works, it's the sort of thing you need to be able to do for surveillance to reach its full potential."
Other start-ups are adding further cleverness into the system. Vidient Systems, for instance, uses technology originally developed by NEC for use in broadcast video to recognise particular behaviours, such as multiple vehicles piggy-backing through a check point. "When you integrate video with your access card reader system or biometric signature, and fuse that identity with behaviour, you end up with a richer sense of what's going on," says Vidient president and chief executive Brooks McChesney.
Imprivata's OneSign adds another layer of information from a company's physical authentication system. This can be tied to network access, helping companies to enforce their badging-in policies, for instance, or locking former employees out of the network as soon as their key-card privileges are revoked. It also lets companies track exactly who accessed what or used which applications, when and from where, which can be important for auditing purposes as well as investigations, Imprivata says.
Goodbye privacy?
If all this sounds like a security guard's wet dream, there are critics who say it is likely to do more harm than good. As a tool for stopping crime, surveillance cameras are overrated, says security expert Bruce Schneier. "I think 9/11 has scared people, and they think that cameras will somehow magically save them. Cameras are cheaper than policemen, so it's perceived to be security on the cheap," he says. In fact, however, all they do is move crime around, Schneier says, citing research from Privacy International.
Face recognition might be useful for tracking members of the general public, but criminals can easily outwit it, Schneier says. "It'll be a whole bunch of years before the software (for automatic face recognition) gets that good, and even more before it recognises people who don't want to be recognised," he says.
In the meantime, a culture of universal surveillance is creating serious psychological side-effects, Schneier argues. The corporate interest in surveillance adds a new dimension to the problem, since the private sector has more of a free hand than government where it comes to collecting data.
"Companies can collect data that it is illegal for the government to collect, and then the government can use it," Schneier says. "Data has value. The rise in private sector surveillance mirrors the rise in data buying and selling. Companies will continue to eavesdrop on us because it is profitable to do so."
Non-green IT products 'marketing suicide' http://bit.ly/aCqko4
26 minutes ago by MatthewLinkedIn on twitterStandards important for S'pore e-healthcare. http://bit.ly/dtC6Bn
34 minutes ago by zdnetasia on twitterRT @Droid_News: Motorola earnings beat expectations http://bit.ly/btsNAg | #Droid #Android
50 minutes ago by frogiss117 on twitterUS court rejects class action status for Intel antitrust suit http://bit.ly/9AbnMF
1 hour 10 minutes ago by MLMRocketFuel on twitterNon-green IT products 'marketing suicide': This 50-hectare eco-business park is described as a "living laboratory"... http://bit.ly/aCqko4
1 hour 14 minutes ago by greenexistence on twittergreat! US court rejects class action status for Intel antitrust suit http://bit.ly/9acwER Good day!
1 hour 15 minutes ago by bestwinnernet on twitterShocked! RT: @danielgoh: Oh really? RT @scoopsg: (zdnetasia) S'pore marketeers not chirping to Twitter's tune http://scoo.ps/dpkySs
1 hour 18 minutes ago by mitchtan on twitterNon-green IT products 'marketing suicide': By Munir Kotadia, ZDNet Australia on July 30, 2010 (8 minutes ago) Vend... http://bit.ly/aCqko4
1 hour 29 minutes ago by OutsourceMethod on twittersg marketeers not chirping to twitter's tune http://bit.ly/aRAa1Y - baby steps baby steps
1 hour 41 minutes ago by sashizoso on twitterNon-green IT products 'marketing suicide': This 50-hectare eco-business park is described as a "living laboratory"... http://bit.ly/cEkDUD
1 hour 42 minutes ago by BlissfulSeed on twitterNon-green IT products 'marketing suicide': At the same time, it seems vendors see green technology as a very high ... http://bit.ly/aCqko4
1 hour 56 minutes ago by greentreats on topsyOh really? RT @scoopsg: (zdnetasia) S'pore marketeers not chirping to Twitter's tune http://scoo.ps/dpkySs
2 hours 9 minutes ago by danielgoh on twitter@mrcolinlim but of course for more tech updates you can always visit zdnetasia.com
2 hours 35 minutes ago by t_phuck on twitterRT @zdnetasia: Searchable Facebook user data posted to Pirate Bay http://bit.ly/ciJQxY
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3 hours 3 minutes ago by Zoomicon on twitterRT @zdnetasia: S'pore marketeers not chirping to Twitter's tune http://bit.ly/bF2aoa
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3 hours 9 minutes ago by hazelhassan on topsyhttp://bit.ly/8v7Ov3 S'pore marketeers not chirping to Twitter's tune - ZDNet Asia http://is.gd/dSngs
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