Create alert3934 results for "Advertising"
Yahoo: Online advertising has stabilized
News Results from the Web portal gave further evidence that the online ad slump is ending, though executives stopped short of calling a recovery.
Tags: Internet advertising, Yahoo! Inc., Google Inc., advertisement, Microsoft Corp., CEO, revenue, Online Advertising, market research company, Wall Street
Internet advertising revenues rise in Q4
News Despite steep economic woes in the fourth quarter, Internet advertising revenues rose a modest 2.6 percent increase, according to a report by the Interactive Advertising Bureau.
Tags: Internet advertising, Interactive Advertising Bureau, Internet Advertising, Internet Search Advertising, PricewaterhouseCoopers Consulting, Advertisement, digital video, financial service, marketing, revenue
A pricing revolution looms in online advertising
News Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers.
Tags: Internet advertising, Cookie, Advertiser, Audience, Online Advertising, behavioral targeting, banner advertisement, Quantcast, online publisher, Advertisement
Facebook lures advertisers at MySpace's expense
News An eMarketer study says ad sales are climbing at Facebook, which recently surpassed MySpace in the number of U.S. visitors.
Tags: Internet advertising, MySpace, Advertiser, eMarketer, Social Media, Advertisement, social networking, Facebook, network, revenue
Google change could stir more advertiser angst
News Policy reversal on trademarks in ad text could anger companies already sensitive about use of trademarks as search keywords, but could also allow retailers to make better ads.
Tags: Internet advertising, Advertiser, Google Inc., Policy, Advertisement, text advertisement, Apple iPhone, alliance, reseller, Internet advertising
Google-AdMob acquisition 'a good fit'
News Internet giant's purchase of mobile advertising firm will "bring benefits to both sides" but shouldn't be made exclusive on Android platform, say Ovum analyst.
Tags: Mobile advertising, Internet advertising, Google Inc., Ovum, AdMob, advertisement, mobile, Mobile Advertising, monetization, Google Android
BuzzCity taps 'unwired' to retain buzz
Insight newsmaker Co-founder Lai Kok Fung views rising mobile Internet use in previously ignored markets such as Indonesia, as key to Singapore company's growth.
Tags: Internet advertising, Mobile advertising, advertising network, BuzzCity, cell phone, advertisement, Small And Medium Enterprise, mobile, TV, Singapore
Google plans first-ever share buyback
News If the company's US$750 million acquisition of AdMob is allowed to go through, Google will offset impact of issuing US$750 million in stock by buying back an equal amount.
Tags: Internet advertising, Mobile advertising, Google Inc., CEO, Bloomberg L.P., Stock, trader, Eric Schmidt, SEC, shareholder
Facebook: We're going after scammy ads, too
News The social network reinforced in its developer blog that it's taking an active stance against the companies that have been getting bad press recently for deceptive advertising.
Tags: Internet advertising, Facebook, Social Networking, Ad Network, compliance, application company, Burger King Corp., Internet advertising, advertisement, network
US online advertising slumps in first quarter
News A 5 percent drop in revenue from the fourth quarter is the biggest in many years, in a tally from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Tags: Internet advertising, Budgeting/cost control, TV, Interactive Advertising Bureau, Internet Advertising, Yahoo! Inc., PricewaterhouseCoopers Consulting, Advertisement, marketing, U.S.
Kindle patents lay out plan for ads
News Patents, both approved and pending, show that Amazon may bundle free, ad-supported digital books with sales of physical books.
Tags: Patents, Regulations, Sales/revenue, Internet advertising, Patent, E-book, Advertisement, Amazon.com Inc., revenue, Internet advertising
Running a contest on Facebook? That'll cost you
News Social network tightened rules for companies running contests on its platform, and sources say those companies will be required to buy ad space, too.
Tags: Internet advertising, Web sites, Web 2.0, Facebook, advertisement, CEO, U.S., CBS Interactive Inc., Human Resources Inc., Web sites
With AdMob, Google seeks mobile edge
News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.
Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.
Yahoo CEO eyes Asia, mobile for growth
News Internet company sees strong potential to expand its footprint via Asian markets as well as mobile platform, says Yahoo head Carol Bartz.
Tags: Search, Mobile advertising, Internet advertising, Yahoo! Inc., advertisement, CEO, U.S., mobile, Asia, Singapore
Schmidt: Worst of recession over; Google hiring ahead
News Google CEO Eric Schmidt shares that worst of the recession is behind us and Google feels "confident about investing heavily in our future".
Tags: Internet advertising, Google Android, Google Inc., advertisement, revenue, mobile, Google Android, Investment, Wall Street, net income
