Create alert6110 results for "Brand strategy"
Marketing matters to Asian tech firms
News Technology brands from Asia have strong technical capabilities, but need to work on marketing and connecting with customers to perform overseas, say experts.
Tags: Strategy, Branding, Pricing, Market research, Huawei Technologies Co. Ltd., Asia, Gartner Inc., Chinese company, Pricing, China Market Research
Yahoo's quarter: All eyes on Bartz
News Observers probably won't get a grand turnaround plan as Yahoo's new CEO announces earnings Tuesday. But they'll get a better handle on Bartz herself.
Tags: Search, Enterprise resource planning (ERP), Brand strategy, Strategic analysis, Global strategic management, Microsoft Corp., Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
HP refines virtualized desktops
News HP has introduced software aimed at improving the user experience of thin-client desktops, in an effort to encourage enterprises to adopt desktop virtualization.
Tags: Virtualization, Data centers, Brand strategy, Desktops, Hewlett-Packard Co., Graphics, USB, remote desktop, Virtual Client Essentials, Session Allocation Manager
Gateway relaunches as business-only brand
News Gateway returns to the United Kingdom and Europe as Acer's brand for medium-sized businesses, offering notebooks, desktop PCs, servers and LCD monitors.
Tags: Hardware, Notebooks and tablets, Business, Acer Inc., PC Company, small form factor, Europe, eMachines Inc., Notebook, U.K.
Sony cuts costs, but not brand problems
News news analysis Big layoffs may save pennies, but they won't fix what's really wrong with the Japanese consumer electronics giant.
Tags: Sound, Home entertainment, Blu-ray, TV, Electronics, Investment, Manufacturing, LCD panel, Sound, Samsung Electronics Co. Ltd.
Security: A brand owner's responsibility
News Businesses must intrinsically build safety into their products or services, and not include it as an afterthought, say experts.
Tags: Security, Alcatel, Web Service, enterprise security, security company, Paris, Lucent Technologies Inc., brand, Security, Web
Worm uses familiar brands to lure people
News Offers supposedly from McDonald's, Coca-Cola, and Hallmark are spreading a new mass-mailing worm, say security vendors.
Tags: Spam and phishing, E-mail clients, Worm, Hallmark, McDonald's Corp., antivirus, e-mail worm, Websense Inc., e-mail, Coca-Cola Co.
BlackBerry brand value dips for young adults
News Since mid-July, the perceived value of a Blackberry has tanked among adults aged 18 to 34, while simultaneously rising among adults aged 35 to 49, market research firm reports.
Tags: Cellular phones, Verizon Communications Inc., BlackBerry Storm, RIM BlackBerry, Research In Motion Ltd., managing director, U.S., brand, health care, agency
Budget PC brands see biggest gains in consumer satisfaction
News Compaq and Gateway gain ground in the annual American Customer Satisfaction Index, but Apple maintains a wide lead.
Tags: Personal Computers, Apple Inc., Hewlett-Packard Co., PC Company, University of Michigan, computer, Compaq Computer Corp., marketing, brand, PC
New Palm brand design chief hails from Apple
News Jeff Zwerner becomes Palm's fourth executive with experience at its rival smartphone maker.
Tags: Cellular phones, Smart phones, Palm Inc., Apple Inc., Apple iTunes, Apple iPhone, brand, public relations, Smart phones, director
Prada in LG phone makes for stylish tech
News Collaboration between consumer electronics and luxury goods firms LG and Prada, yield products with "good combination" of strong technology and style.
Tags: Handhelds, Mobile/Wireless, Branding, Mobile, Cell Phone, phone, Bluetooth, HSDPA, marketing, partnership
Microsoft apologizes for race-swap photo incident
News Microsoft has apologized for using photo editing techniques to change the race of a person depicted on the company's Web site.
Tags: Branding, business productivity, photograph, Web Site, technique, Web, Branding
Intel drops Centrino, explains Core i3, i5, i7 branding
News Centrino will be phased out as PC brand, and be used as name for Wi-Fi and WiMax products. It will still be in market on mobile PCs into 2010 but will eventually be discontinued, blogs executive.
Tags: Mobile processors, Processors, Intel Corp., Mobile, Branding, Intel Celeron, processor, Intel Centrino, brand, PC
Analysts: Acer-Gateway move puzzling
News Taiwanese PC maker's decision to use Gateway--mostly known for consumer PCs--as a business brand in Europe "doesn't make sense", say analysts based in Asia.
Tags: Personal Computers, Acquisitions, Branding, Sales/revenue, Acer Inc., Sales, Notebook, Packard Bell NEC, China Market Research, Lenovo Group Ltd.
