Create alert25567 results for "Marketing"
S'pore offers certification for social marketing
News Singapore company provides training and certification course designed to teach companies how to use social media sites as marketing platforms.
Tags: Marketing, Internet, Certification, Social Marketing, Social Media Marketing, Asia, Social Media, Tool, Singapore, Small And Medium Business
Digital marketing should target 'Millennials'
News Compared to other age groups, 18 to 25 year-olds are found to be heavier users of digital communications; marketers should prioritize the "millennial" segment, recent survey says.
Tags: Email marketing, Spam and phishing, E-mail Message, Survey, Asia-Pacific, Singapore, Australia, Email marketing, e-mail, Canada
Digg tweaks search, dupe detection
News Social site now better at collecting Diggs under canonical URLs, and tracking them too.
Tags: Market research, Web sites, RSS, Google Inc., Search Engine, Digg, job, monitor, Web Site, window
Marketing matters to Asian tech firms
News Technology brands from Asia have strong technical capabilities, but need to work on marketing and connecting with customers to perform overseas, say experts.
Tags: Strategy, Branding, Pricing, Market research, Huawei Technologies Co. Ltd., Asia, Gartner Inc., Chinese company, Pricing, China Market Research
Reimagining direct marketing with a (Twitter) spin
News After Dell used Twitter to drum up US$1 million in business it might not have had, other technology companies pricked up their ears. But can they manage to duplicate Dell's success without going overboard?
Tags: Web 2.0, Direct marketing, Internet advertising, Market research, Pricing, Personal Computers, Twitter, PC Company, Sales, Direct Marketing
Cisco guns for Microsoft in collaboration market
News Cisco is adding new functions in its WebEx service that could threaten Microsoft's own business collaboration efforts.
Tags: Investments, Market research, Web services, Marketing communications, Web servers, Cisco Systems Inc., Google Inc., Service, e-mail, unified communications
BuzzCity taps 'unwired' to retain buzz
Insight newsmaker Co-founder Lai Kok Fung views rising mobile Internet use in previously ignored markets such as Indonesia, as key to Singapore company's growth.
Tags: Internet advertising, Mobile advertising, advertising network, BuzzCity, cell phone, advertisement, Small And Medium Enterprise, mobile, TV, Singapore
Google plans first-ever share buyback
News If the company's US$750 million acquisition of AdMob is allowed to go through, Google will offset impact of issuing US$750 million in stock by buying back an equal amount.
Tags: Internet advertising, Mobile advertising, Google Inc., CEO, Bloomberg L.P., Stock, trader, Eric Schmidt, SEC, shareholder
Google-AdMob acquisition 'a good fit'
News Internet giant's purchase of mobile advertising firm will "bring benefits to both sides" but shouldn't be made exclusive on Android platform, say Ovum analyst.
Tags: Mobile advertising, Internet advertising, Google Inc., Ovum, AdMob, advertisement, mobile, Mobile Advertising, monetization, Google Android
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
Facebook: We're going after scammy ads, too
News The social network reinforced in its developer blog that it's taking an active stance against the companies that have been getting bad press recently for deceptive advertising.
Tags: Internet advertising, Facebook, Social Networking, Ad Network, compliance, application company, Burger King Corp., Internet advertising, advertisement, network
Zeebo won't shake up games market
News Low-cost games console, Zeebo, will complement rather than compete against existing consoles such as Xbox or PS3, when it launches in Asia next year.
Tags: Game players, Games, Product development and design, Sony Playstation, Wireless, Zeebo, Shailendra Pandey, Steven Bailey, 3G Network, payment
HP: Asia's workstations market 'may still grow'
News While region's revenue is likely to be flat in 2009, markets such as China could do well, says HP exec. Company hopes its new Z series may also be a boost.
Tags: Servers, Product development and design, Sales/revenue, DreamWorks SKG, Hewlett-Packard Co., Intel Corp., Asia, Asia-Pacific, Japan, e-mail
Yahoo: Online advertising has stabilized
News Results from the Web portal gave further evidence that the online ad slump is ending, though executives stopped short of calling a recovery.
Tags: Internet advertising, Yahoo! Inc., Google Inc., advertisement, Microsoft Corp., CEO, revenue, Online Advertising, market research company, Wall Street
Mobile marketing takes off in India
News The reach to more than 330 million mobile subscribers in the country makes the platform a significant means for targeted advertising there.
Tags: Advertising, Mobile/Wireless, Communications, Mobile, India, Telecommunications, Cell Phone, Mobile Advertising, Advertisement, phone
