Breaking News: Malaysia organizations don't realize severity of cyberattacks

ZDNet / News / Software

Serena's mashup exchange for business

By Adrian Bridgwater , ZDNet UK on September 11, 2007 

 

Summary

Application company Serena Software has made available a mashup exchange designed for business developers

Events

IBM Technology Conference & Expo 2012
May 23, 2012

Convention Centre B2 Room at 22nd Floor, Centara Grand @ Central World, 999/99 Rama I Road, Pathumwan, Bangkok 10330

Echelon 2012
June 11 and 12, 2012

University Cultural Centre, National University of Singapore

Startup Asia Jakarta 2012
June 7 and 8, 2012

12th Floor, Annex Building, Wisma Nusantara Complex, Jl. M.H. Thamrin No. 59 Jakarta 10350, Indonesia

MMA Forum Singapore
April 23-25, 2012

Grand Hyatt Singapore

Submit

Serena Software kicked off its Chicago developer conference on Monday by making available a software-as-a-service mashup exchange that enables its partners to build, buy and sell business mashups.

Mashup Composer is a Web 2.0 tool that enables users to visually design mashups that automate business activities. Presented as one of the highlights at the Serena xChange conference, the tool is designed to address projects that individually are too small to warrant dedicated IT support.

Mashups, which have previously been the sole domain of specialist Web developers, combine data from multiple sources to create an integrated Web application. Also referred to as "custom applications," business mashups are sometimes lauded as being capable of bringing gains in productivity and creativity without burdening the IT department.

Skeptics of business mashups argue that the technology traditionally exists in a nonbusiness environment, and that it may not have evolved enough.

"I believe that the enterprise can adapt and adopt what goes on in the wider context of a typical Web-user environment and bring it into a relevant framework for business. The concepts are exactly the same, it's just about visualizing the solution on a larger scale," said Rene Bonvanie, Serena's senior vice president of marketing, partners and online services.

"Given the right tools and the opportunity to build in a SOA environment, business developers can build business mashups that can be deployed to a data center behind the security of a firewall. However, given the trend for every new application to be managed 'up in the clouds,' it can be simply managed on the Web itself via our on-demand SaaS (software as a service) offering."

Serena says it will provide an online marketplace where "mashers" can exchange prepackaged mashups, Web services and professional services.

Talkback

Add your opinion

In order to post a comment, you need to be registered. (Sign In or register below)

Post your comment

Resource Centre Useful content from our premier sponsors

Latest Stories

Homegrown smartphone OSes gaining favor in China

Big data acquisitions pave way to fast, effective innovation

Integration, focused investments to propel Windows Phone

Better biz models needed for sustainability

Watch your mouth

ZDNet Asia Live

RT @MDMGeek: Big data acquisitions pave way to fast, effective innovation - ZDNet Asia http://t.co/ky8YgPAn #Bigdata #analytics via @ciropuglisi

Integration, focused investments to propel Windows Phone http://t.co/6JkDa9sB

RT @AsianFashionLaw: Malaysia offers some manufacturing benefits over China http://t.co/bMquIFiX

Acquisitions in the Big Data market increasingly important to enterprises… http://t.co/Br4BkXyZ

Experience trumps content in apps monetization http://t.co/iaCY5ebX

Malaysia offers some manufacturing benefits over China http://t.co/bMquIFiX

RT @MDMGeek: Big data acquisitions pave way to fast, effective innovation - ZDNet Asia http://t.co/ky8YgPAn #Bigdata #analytics via @ciropuglisi

Thats it.Im digging up an old bus plan i wrote around acquisition of #bigdata talent. http://t.co/gpkha5A1 Any investors want2 read/discuss?

Integration, focused investments to propel Windows Phone: By Kevin Kwang , ZDNet Asia on May 23, 2012 (2 mins ag... http://t.co/aaa0Cb73

Homegrown smartphone OSes gaining favor in China http://t.co/lOBVp1T6

Homegrown smartphone OSes gaining favor in China: 59 Jakarta 10350, Indonesia Locally-made mobile operating syst... http://t.co/gHypbdIY

Integration, focused investments to propel Windows Phone - ZDNet Asia http://t.co/7sZi6Dhb

RT @zdnetasia: Homegrown smartphone OSes gaining favor in China. http://t.co/lL8KbccW

Big data acquisitions pave way to fast, effective innovation - ZDNet Asia http://t.co/ky8YgPAn #Bigdata #analytics via @ciropuglisi

Big data acquisitions pave way to fast, effective innovation - ZDNet Asia: Big data acquisition... http://t.co/r6taCmG1 #ITNews #BigData

So much as we know , MTK6575 extremely integrated frequency1GHz ARM Cortex-A9 processor, the superiority of 3G / HSPA Modem, and help the...

1 day ago by y15822137359 on 5 SaaS adoption speed bumps to avoid

I reckon your view: "CRM is strategy, not software", if a company replicating the approach uses in ERP implementation into CRM, what they...

2 days ago by wykoong on Gartner: Mobile CRM gives better ROI than social

This video will teach you about the Excel fill handle but also provide you with a workook to download... http://www.youtube.com/watch?v=...

3 days ago by TradeBrother on A quick fill handle trick for Microsoft Excel

waiting...

5 days ago by eapete on What should count in a company's market value?

Boy, you've opened a can of worms now.

Wait for the rants & raves.

5 days ago by eapete on What should count in a company's market value?

I was puzzling before this whether to replicate the success formula we executed for a financial institute, and come out with a standard s...

5 days ago by wykoong on Drop the egos, copy ideas, then innovate

Keep up with ZDNet Asia

Facebook Join our fan page

RSS Feeds Subscribe now

NewslettersNewsletters Subscribe today

Twitter Follow us