Industry Internet seminars Company Founded in 2000, eOneNet.com is headquartered in Kuala Lumpur, Malaysia. It provides Internet marketing seminars and coaching services. Employees 10 IT staff 3 Annual IT Budget Confidential

Described on the company's Web site as a "customer-centric chief executive", Tan continuously explores new ways and new technologies to provide better value for her customers. This, she believes, will in turn help generate more satisfied customers and ultimately, more sales.

For example, Tan introduced Web conferencing which enabled her to personally answer questions fielded by the participants during online seminars. This allows Tan to continue to work more closely with them, sharing and fine-tuning ideas.

For students who have sensitive questions and where confidentiality is desired, eOneNet uses what it calls the Ticket Support System. Tan and her team of consultants use the system to identify feedback and queries from its paying customers, prioritizing them against other regular e-mail messages. The system ensures these customers get prompt response, another example of using technology to provide the right level of service to its priority customers.

But improving customer service is not the only reason for adopting IT. eOneNet uses Skype, a peer-to-peer Internet phone technology, to keep telephone costs down--a perennial challenge faced by all growing companies. The technology is used in all eOneNet offices in the region, and its international voice communication costs have reduced by "thousands of dollars", the company said.

On being recognized as a ZDNet Asia Smart50 company, Tan said: "I would like to express my gratitude to the staff for their efforts and their dedication, without which our IT projects would not have been implemented and ran so smoothly."

On its plans for 2006, Tan said: "We will keep ourselves updated with the latest IT applications designed to improve our customers' experience and lower our costs."

She added that with the implementation of IT, "we are more confident in delivering top quality service and shortening customer response times" as eOneNet expands its business activities.