We have relaunched: What's new at ZDNet Asia?

Sprint, MyPoints.com join forces

Summary

Events

Microsoft MSDN/Developer Event
25 Mar 2010

One Marina Boulevard, Microsoft Singapore

IT Architect Regional Conference Singapore 2010
20 - 21 Apr 2010

Singapore Management University, Singapore

The Internet Show 2010
21-22 Apr 2010

Suntec Singapore

Long distance firm Sprint will sign a deal with Web marketer MyPoints.com tomorrow to allow Sprint customers to earn online prizes for using its phone service.

This kind of incentive plan is becoming increasingly common in the hyper-competitive long distance industry, as companies try to maintain their customer base. Sprint and MCI WorldCom already have plans in which customers can earn airline frequent flier miles by placing calls, or simply earn credit against their phone bills.

But the "points" model--in which a Web surfer can earn points for patronizing advertisers, and can then spend those points on products or gift certificates--is also popular online, as portals like Yahoo and Excite@Home add it to their list of services.

Sprint has been a major advertiser on MyPoints for some time, and provides calling cards as rewards for the site's members. But this agreement--in which Sprint will pay more than $5 million for exclusive access to MyPoints' 4.2 million members--marks a substantial expansion of the relationship.

"This is a very important partner," said MyPoints spokesman Geoff Ossias. "We've never done an exclusive relationship before. Long distance is an extremely important part of the direct marketing sector."

Under the agreement, Sprint subscribers will gain 1000 "points" for signing up through the MyPoints agreement. That's enough to cash out for a $10 gift certificate at selected retailers, the company says.

Sprint, the No. 3 long distance provider, agreed to merge with MCI WorldCom in a $129 billion agreement last month.

Talkback

Add your opinion

In order to post a comment, you need to be registered. (Sign In or register below)

Post your comment
Transform your business interactions with real-time voice, video and telepresence solutions.
Tech Vendor: Cisco

ZDNet Asia Live

He doesn't care if her shoes are of glass, All he wants to see is a huge rack and nice a*s. Sleeping beauty's not awoken by true ...

19 minutes ago by warlowdavies on One pair of 3D glasses to rule them all

RT @zdnetasia: EMC COO, Pat Gelsinger, on bridging gaps in the organization and its cloud ambitions in Asia. (cont) http://tl.gd/i5jjd

EMC COO, Pat Gelsinger, on bridging gaps in the organization and its cloud ambitions in Asia. http://bit.ly/9etOZW

Spoke to EMC COO, Pat Gelsinger, earlier, and here's the account of the interview: http://bit.ly/9etOZW

1 hour 1 minute ago by kevinzdnetasia on topsy

Asian SMBs need to pay more attention to disaster recovery planning http://bit.ly/bDet08 via @zdnetasia

Asian SMBs need to pay more attention to disaster recovery planning http://bit.ly/bDet08

Experts: social media guidelines good for upcoming Youth Olympic Games, but focus on cooperation, not enforcement. http://bit.ly/d9M0BQ

1 hour 33 minutes ago by zdnetasia on topsy

Asian SMBs need to pay more attention to disaster recovery planning http://bit.ly/bDet08

1 hour 34 minutes ago by kevinzdnetasia on topsy

ZDNet Asia features IBM collaboration roadmap story from LCTY Singapore - http://bit.ly/9CuSbZ #lotusknows

2 hours 28 minutes ago by lotusknows on topsy

Internet Jobs in Malaysia - ZDNet Asia http://bit.ly/d0o8Ce

3 hours 11 minutes ago by jamesmt39 on topsy

[TECH] URL Shorteners slow Web redirection. - http://bit.ly/bySnWK @zdnetasia

URL shorteners are great but they can slow web redirection & you pray it would never go down http://bit.ly/bySnWK via @zdnetasia

Temasek Holdings eyeing tech stocks, indicating optimistic outlook on IT sector. http://bit.ly/aM7VwU

URL shorteners slow Web redirection. http://bit.ly/bySnWK

Chinese agencies cry foul over Google. http://bit.ly/by6rwV

Philippine antipiracy drive focuses on enterprises. http://bit.ly/aWryDC

Gartner: China to become world's fastest-growing enterprise software market. http://bit.ly/bqJTtb

all of sg's isps have been practising compulsory invisible proxy for all home subscribers at their backend since many years back alre...

1 day 29 minutes ago by melvinchia on Web filters mean bad news for business

it is not to good for china.
Proactol

1 day 14 minutes ago by nathonastle on Chinese ad partners beg Google for information

RT @zdnetasia: HP touts new products and management and productivity tools to address business computing pain points. http://bit.ly/dudgA6

For those with a computer science background, or interested in the high performance computing scene: http://bit.ly/9vFC3i

HP touts new products and management and productivity tools to address business computing pain points. http://bit.ly/dudgA6

** S'pore govt launches traffic Web app. http://www.zdnetasia.com/s-pore-...

Very good explanation of JMX

2 days 19 minutes ago by Babith B on Managing applications with JMX

The reaction to a report issued Tuesday by Flurry Analytics managed to completely overlook some interesting news--the Android-based Motorola Droid outsold the original iPhone over the same period of time following their respective launches--to focus instead on the sales numbers for the Nexus One.

2 days 23 minutes ago by lonemavericks on diggs

Another ZTE story....

2 days 24 minutes ago by Moderate Your Greed on Philippines opens bid for final 3G license

We at www.fifosys.com have also seen a growth in IT outsourcing and anticipate it as a growing field.

2 days 58 minutes ago by sarah Jane on Companies' outsourcing spend to increase

I agree with you. The iSiVaL is super portable and TVs can't expand their image size. I recorded a video that might bring some ideas to...

2 days 28 minutes ago by Jesse B Andersen on Buying a projector? Try an LED TV instead

hermm... he deserved it.. he shud not talk abt sensitive things like tat, well, he shud think twice before saying all those things, event...

2 days 6 minutes ago by ... on Facebook user charged in Malaysia

Password manager tools are potential security threat. Criminals who hack into the computer can use the password manager to log onto any s...

3 days 6 minutes ago by ohanae on What defaults should random password generators use?

I've found the cross platform utility unetbootin to be rather handy for this kind of thing as well.

3 days 41 minutes ago by Jim on Use Live USB Creator to install Fedora 12 from a USB stick

Thanks for the article. I think the debug command has an "\" after "C:" it should say w32tm /debug /enable /file:C:\l...

3 days 41 minutes ago by Roger Biefer on Manage time accuracy with W32Tm

available in singapore now
http://www.portablemall.com.sg/goods-71-Microsoft+Zune+HD+32GB+-+Platinum.html

3 days 18 minutes ago by steve on Microsoft coy on apps for Zune HD

How about just using http://www.random.org/strings/? It is very configurable, satisfies all of the flexibility requirements you have ment...

3 days 23 minutes ago by Varun V Nair on What defaults should random password generators use?

Wi-Fi as the "Rodney Dangerfield of wireless", is a catchy metaphor, but it's already been used. In fact, it was the title of a...

3 days 23 minutes ago by Martin Suter on Selina Lo: Wired up for Wi-Fi in Asia

Dear Sir/Madam, I am Narasimha Rao.L. From bangalore India , i searching job in abroad , in electronics field, i have 6+ years exp....

4 days 24 minutes ago by Anonymous on Hot tech jobs in Singapore