Ad Network
111 Stories
Turning unwanted ads to clicks
News Industry experts discuss how data is driving new advertising metrics, and the ways in which social media ads can avoid being seen as spam.
Tags: Advertiser, Social Media, e-mail, Facebook, network, agency, ROI
Google launches blog search
News New tool searches the text of posts sent out via RSS and Atom, including those in languages such as French, Korean and others.
Tags: Web sites, Search, Web services
Yahoo tests blog search in Korea
News Web portal quietly begins testing tools that may be coming to the U.S. market and would take on existing players such as Technorati.
Facebook: We're going after scammy ads, too
News The social network reinforced in its developer blog that it's taking an active stance against the companies that have been getting bad press recently for deceptive advertising.
Tags: Internet advertising, Facebook, Social Networking, Ad Network, compliance, application company, Burger King Corp., Internet advertising, advertisement, network
With AdMob, Google seeks mobile edge
News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.
Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.
IDG reinvents print media with online ad network
Insight
news analysis Publisher breaks fresh ground by selling ads for other new media properties.
Tags: Business Strategies & Functions, Online Advertising, Survey, International Data Group, ad network, Web Site, Web
Ads--the new malware delivery format
News "Scareware" and other malicious content are sneaking onto high-profile Web sites via ad delivery systems that are not secure, experts say.
Tags: Data security, PC security, Malware, Site, e-mail, New York Times Co., trojan horse, ad network, Web Site, Web
Online ads: Will fewer, but bigger, be better?
News Several large Web publishers are adopting new display-ad formats with hopes they will engage readers--and boost revenues.
Tags: Internet advertising, Online Advertising, online publisher, Advertisement, New York Times Co., network, ad network, industry, brand, agency
Microsoft sues over malicious online ads
News Software maker says it filed five lawsuits Thursday in the United States to try to slow the growing threat.
Tags: Network security, Internet advertising, Online Advertising, IM, New York Times Co., malicious code, ad network, Web Site, blog posting, Network security
Online advertising to take bigger hit next year
News Analysts expect to see smaller growth levels next year than previously anticipated, though some sectors may fare better than others.
Tags: Search, Advertising, Internet advertising, Marketing, Growth, TV, Asia, Online Advertising, J.P. Morgan Chase & Co., Internet Search Advertising
Targets for Google's merger machine
News What's next on Google's mergers and acquisitions list? Head of corporate development lists search, advertising and mobile services as "top priorities".
Tags: Search, Google Inc., Twitter Inc., David Lawee, JumpTap, advertisement, CEO, network, mobile, Search Result
Yahoo begins ad pact with German social-network site
News Yahoo's ad network extends to Germany with a partnership with Netlog. Yahoo will promote Netlog, and Netlog will show display ads supplied by Google.
Tags: Internet advertising, Google Inc., Supplier, Yahoo! Inc., Advertisement, News.com, network, marketing, partnership, blog
Online advertising up 11 percent from last year
News The news is tempered by relatively flat results from the second quarter of 2008.
Tags: Internet advertising, Sales/revenue, Earning reports/forecasts, Interactive Advertising Bureau, Internet Advertising, Online Advertising, Yahoo! Inc., America Online Inc., Advertisement, ComScore Networks Inc.
Hotmail glitch exposes email addresses
News A flaw in Microsoft's Hotmail program is inadvertently sending subscribers' email addresses to online advertisers, the company confirmed yesterday.
Google counters search-fix lawsuit
News The search giant moves to quash a suit filed by ad network company Search King that alleges Google manipulated query results.
