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Turning unwanted ads to clicks
News Industry experts discuss how data is driving new advertising metrics, and the ways in which social media ads can avoid being seen as spam.
Tags: Advertiser, Social Media, ROI, e-mail, Facebook, network, agency
Facebook eyes Asian advertising dollar
News U.S. social networking giant appoints Singapore-based advertising sales representative in a bid to capture regional advertising dollar.
Tags: Web sites, Internet advertising, Advertiser, Online Advertising, B2B, Singapore, Sales, Malaysia, Advertisement, social networking
Malaysian firms warm up to new media, slowly
News New media will take off in Malaysia when local advertisers and companies realize social networks can help attract their targeted audience, say industry watchers.
Tags: Web 2.0, Marketing, Advertiser, Media Platform, International Data Corp., Social Media, Infynyte, Malaysia, Advertisement, Facebook
Digg's diggable ads coming this week
News New ads that let users vote them up or down to determine how much the advertisers pay are expected to debut this week.
Tags: Web 2.0, Web sites, Advertiser, Digg, pilot program, blog, Web 2.0, Web sites
A pricing revolution looms in online advertising
News Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers.
Tags: Internet advertising, Cookie, Advertiser, Audience, Online Advertising, behavioral targeting, banner advertisement, Quantcast, online publisher, Advertisement
Google change could stir more advertiser angst
News Policy reversal on trademarks in ad text could anger companies already sensitive about use of trademarks as search keywords, but could also allow retailers to make better ads.
Tags: Internet advertising, Advertiser, Google Inc., Policy, Advertisement, text advertisement, Apple iPhone, alliance, reseller, Internet advertising
Yahoo joins Google in defending ad deal
News Google has already launched a fusillade of blog posts and other commentary to defend its search-ad deal with Yahoo. Now Yahoo is following suit.
Tags: Internet advertising, Search, Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, antitrust, Eric Schmidt, revenue
Google to make real-time judgment of ad quality
News Coming changes, will mean Google will judge each advertiser's ad quality immediately rather than use a pre-calculated score.
Tags: Internet advertising, Search, Advertiser, Google Inc., Ad Quality, Advertisement, performance, Search Result, Google AdWords, News.com
US ad-trade group opposes Yahoo-Google search deal
News The U.S. Association of National Advertisers has written to the Department of Justice, issuing antitrust objections to the Yahoo-Google search-ad partnership.
Tags: Search, Internet advertising, Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, antitrust, marketing, Yahoo Search
Yahoo settles pay-per-click fraud suit
News As part of a class-action settlement, Yahoo plans to create a new ad distribution option that will give advertisers more control over where ads purchased through Yahoo appear.
Tags: Web sites, Web 2.0, Web services, Web browsers, Internet advertising, Yahoo! Inc., Advertiser, Pay-per-click Advertising, advertisement, Web sites
Yahoo tries bridging search, display with 'rich ads'
News With "Rich Ads in Search", Yahoo has the potential to squeeze new search revenue from its large base of display advertisers.
Tags: Internet advertising, Mobile advertising, Search, Advertiser, Online Advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, American Airlines, GEICO
Yahoo now targets ads based on search behavior
News The Internet pioneer is blending some aspects of search and display advertising, a move that reinforces the new CEO's views of the company's holistic strengths.
Tags: Search, Advertiser, Online Advertising, Yahoo! Inc., Internet Search Advertising, accountability, Targeting Technology, Advertisement, CEO, Search Result
Less money spent per search ad
News Search engines now get less revenue per ad clicked in the United States, but they're showing ads more often, and people are searching more often, Efficient Frontier reports.
Tags: Internet advertising, Microsoft Corp., Advertiser, Google AdSense, Google Inc., Yahoo! Inc., Internet Search Advertising, Search Engine, ROI, Advertisement
Facebook lures advertisers at MySpace's expense
News An eMarketer study says ad sales are climbing at Facebook, which recently surpassed MySpace in the number of U.S. visitors.
Tags: Internet advertising, MySpace, Advertiser, eMarketer, Social Media, Advertisement, social networking, Facebook, network, revenue
Google calls on advertisers to tout Yahoo ad deal
News The search giant is reportedly calling on its advertisers who also use Yahoo to publicly tout their proposed search advertising partnership.
Tags: Search, Internet advertising, Antitrust, Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Advertisement, TechCrunch
