Advertising Agency
98 Stories
Mobile advertising more appropriate for Asia
News As a higher proportion of Asians are expected to access the Internet first via phones, mobile advertising needs more effort and bigger budgets, says panel.
Tags: Internet advertising, Mobile advertising, Development/design, Location-based services, SMB, Mobile, Google Inc., Asia, Advertisement, advertising agency
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PCCW closes AdSociety; 100 jobs lost
News Pacific Century Cyberworks Ltd (PCCW) has pulled the plug on its online advertising and marketing unit, AdSociety.
Translating Flash for search sites
News Macromedia, the maker of the popular Flash tool for Web animations, is courting search engines in a bid to raise the visibility of Flash-created content, which is frequently passed over in Web indexes.
Microsoft and WPP to swap advertising assets?
News Software maker is reportedly talking to ad firm about swapping the Avenue A/Razorfish interactive advertising agency for some cash and WPP's 24/7 Open AdStream ad-serving tool, according to Advertising Age.
Tags: Internet advertising, Search, Microsoft Corp., Yahoo! Inc., Advertisement, advertising agency, marketing, asset, blog, agency
Google losing aversion to advertising itself
News The Internet company is getting more serious about promoting its brand in a variety of ways, including plain old ads, according to The Wall Street Journal.
Tags: Legal, Advertising, Marketing, Google Inc., Advertisement, advertising agency, co-founder, Eric Schmidt, China, Wall Street Journal
Click fraud harder to detect, but rate stays flat
News Bogus clicks on ads, which can make money for Web sites but cost advertisers, were no more common in the second quarter. But click fraud is getting more sophisticated.
Tags: Security, Internet advertising, Search, Click Fraud, Google Inc., Yahoo! Inc., Advertisement, advertising agency, text advertisement, network
Japan's Dentsu seals another Net alliance
News Japanese advertising agency giant, Dentsu Inc, continues its growing focus on Internet businesses and online services with a new venture with Chicago-based marchFirst Inc.
FTC investigating DoubleClick's data-collection practices
News
Ballmer: Google is leader in advertising
News Never one to mince his words about rivals, Steve Ballmer has surprised a lot of people by finally acknowledging Google's success.
Tags: Search, Internet advertising
Singapore a "wired capital"
News A survey by an advertising agency has placed the Republic on a select list of "wired capitals," alongside San Francisco, London, Seoul, Hong Kong and Amsterdam.
Apple marketing VP leaves company
News Apple Computer on Wednesday confirmed that its vice president of marketing communications has resigned, the second major executive departure for the company following a disappointing third calendar quarter.
CMGI acquires ad firm Flycast
News
Price cuts on Apple iPhone likely, analysis finds
News Consulting firm predicts wide profit margins will lead Apple to trim retail prices eventually.
Tags: Cellular phones, Smart phones, PDA phones
e.1000.com starts e-consulting biz, targets RM8m revenues
News Entertainment and lifestyle portal E-One Thousand Dot Com has set up a new division to focus on end-to-end e-business solutions and expects RM8 million in revenues by the end of this year.
IT bosses 'not isolated' from the boardroom
Insight The lack of leadership skills could be the reason why CIOs are not heard in the boardroom and have no say in the strategic direction of the business, according to a survey of IT chiefs.
Tags: IT Management, Leadership
