Advertising Agency
98 Stories
How network firms can all claim victory
News
Microsoft, Real set stage for streaming media fight
News Capping a three-day gathering of the streaming media industry, market leader RealNetworks and determined challenger Microsoft offered technology advances and key strategic differences in their long-standing battle for the streaming media market.
Will instant messaging become instant spamming?
News Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than spam.
Is CRM now a 'must-have' for firms of all sizes?
News Smaller midmarket organizations now realize they must invest in customer relationship management--and they have the budget to do so.
Tags: Customer support, Customer resource management (CRM), SMB
EU, U.S. agree on electronic data privacy
News
Report: Google, CBS in talks on ads, content
News Google-CBS deal would open markets to Google Radio and boost revenue and viewers for CBS.
Tags: Search, Internet advertising
Quantifying Microsoft's biggest purchase ever
News For US$6 billion, Redmond gets Aquantive, a leading player in serving online ads. But will it get peace of mind?
Tags: Acquisitions, Internet advertising
Microsoft sheds light on Flash rival
News Looking to dethrone Adobe's Web video tool, Redmond to unveil a browser plug-in called Silverlight.
Tags: Media players, Business applications
Google's historic IPO run: Beatable
News The first buyers of Google stock look brilliant three years later, but other issues have far exceeded the search giant's nearly 500 percent gain.
Tags: Business Strategies & Functions, Growth strategies and tools, Business models
In ad wars, Yahoo aims for Right touch
News Purchase of Right Media online ad exchange raises stakes after rival Google's recent buy of online ad firm DoubleClick.
Tags: Web sites, Acquisitions, Internet advertising
Ads 2.0: Beyond the repurposed TV spot
News With Internet video taking center stage, it's time to put those often-pesky online video advertisements in the spotlight.
Tags: Internet advertising
Will instant messaging become instant spamming?
News Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than Spam.
Pop-ups add new twist
News Some pop-up advertisements will include a new feature that can direct someone to another Web site by a simple move of the cursor across the ad--no clicking necessary.
Epods to sell lean, mean Internet machine on TV
News
Google to unveil 'Android' phone software
News Company expected to reveal plans for mobile phones, announce a new consortium of some 30 heavy hitters in the wireless industry.
Tags: Cellular phones, Smart phones, PDA phones
