Advertising Agency
98 Stories
Turning unwanted ads to clicks
News Industry experts discuss how data is driving new advertising metrics, and the ways in which social media ads can avoid being seen as spam.
Tags: Advertiser, Social Media, e-mail, Facebook, network, agency, ROI
Author: Don't stick Gen Y in cubicle
News Consultant Don Tapscott talks about how digital generation thinks, its impacts on modern corporations and how it should be managed in the workforce.
Tags: Leadership techniques, Digital media, Generation Y, TV, Workforce, Digital media, social networking, Facebook, job, U.S.
Chinadotcom delays results, no target set for announcement
News Chinadotcom, a Chinese Web site operator that raised US$500 million on the Nasdaq Stock Market, said it delayed the announcement of last year's earnings originally set for mid-February pending an audit.
Forum on impact of New Media
Blogs I'll be speaking at an upcoming forum called Power of Web 2.0 organized by the Association of Accredited Advertising Age...
Bill Gates' firm eyes Asian expansion
News US-based digital image company Corbis Corp expects to penetrate into several Asian markets in the next one to two years as part of its expansion plans.
Online ads: Will fewer, but bigger, be better?
News Several large Web publishers are adopting new display-ad formats with hopes they will engage readers--and boost revenues.
Tags: Internet advertising, Online Advertising, online publisher, Advertisement, New York Times Co., network, ad network, industry, brand, agency
US regulator questions cloud computing security
News U.S. federal and international regulators have suggested they may have to re-examine privacy and security standards to take into account cloud computing.
Tags: Data security, Security, Google Inc., European Union, Cloud Computing, FTC, Regulator, Marc Rotenberg, Washington, data protection
Yahoo begins ad pact with German social-network site
News Yahoo's ad network extends to Germany with a partnership with Netlog. Yahoo will promote Netlog, and Netlog will show display ads supplied by Google.
Tags: Internet advertising, Google Inc., Supplier, Yahoo! Inc., Advertisement, News.com, network, marketing, partnership, blog
Yahoo opens Panama search ad platform
News Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
Tags: Protocols and platforms, Search, Internet advertising
Google closes DoubleClick deal; Expect job cuts
News European antitrust regulators on Tuesday approved Google's US$3.1 billion merger with DoubleClick, which Google's CEO said will mean job cuts.
Tags: Internet advertising, Mergers, Acquisitions
Short Take: Court backs ZingAsia in suit with ad agency
News Singapore-based travel portal ZingAsia has won the first round of its legal battle with Euro RSCG (S) Pte Ltd.
Google cozies up to ad agencies
News Google has moved to ingratiate itself with advertising agencies, creating exclusivity for the people who hold the purse strings to multimillion-dollar ad budgets.
Tags: Search
Exploit code released for Adobe Photoshop flaw
News Security flaw is deemed "highly critical", but no malicious use of the code has been discovered so far, Secunia says.
Tags: PC security, Data security, Security, Business applications
Short Take: Former Focus One Media head joins Lycos Asia
News The former president of Focus One Media Asia Pacific Pte Ltd, Mark Hobson, has joined Lycos Asia Pte Ltd as vice president of Sales.
HP to lay off about 1,700 workers
News Hewlett-Packard said it will cut about 2 percent of its workforce by the end of April as the company restructures its sales and marketing arm.
