Advertising Agency
98 Stories
Microsoft to spend US$10m on MSN in Asia
News Microsoft Corp will be spending US$10 million on its MSN Web portal in Asia, to encourage businesses to use the Internet for marketing.
Online-ad industry group reinvents itself
News With the online-advertising industry tarnished, its main representative body is doing some spring cleaning.
Yahoo Japan's Q4 profit more than doubles
News Yahoo Japan Corp's fourth-quarter profit more than doubled as Japan's most-visited Web directory sold more ads to companies marketing themselves on line.
Australian ad agency facing piracy suit
News One of Australia's leading advertising agencies is being sued for alleged breach of software copyright.
MSN sinking US$100m in Net ad push
News MSN, the online arm of Microsoft, is investing US$100 million in a new marketing division designed to plug online advertising on its network.
MSN pours US$100m into Web ads
News The online arm of Microsoft is investing US$100 million in a new marketing division designed to plug online advertising on its network.
Ad disputes tune Web radio out
News Hundreds of Web radio stations in the United States have gone silent, as radio broadcasters find themselves caught in a pair of disputes over online rights.
MSN pours US$100 million into Web ads
News The online arm of Microsoft is investing US$100 million in a new marketing division designed to plug online advertising on its network.
NSW's "cybersquatting" claim taken to town
News The owner of a number of Australian state domain names has hit back at the New South Wales government’s move to “protect” geographical sites from commercial interests, saying a recent decision by the WIPO proves private entities can be legitimate owners of such sites.
Yahoo shares drop to two-year low
News Yahoo's stock plunged to its lowest level in two years Tuesday after investors reacted to analyst reports reiterating concerns about weakness in the Internet advertising sector.
Net advertising: Bigger ads, bigger impact?
News New research by Microsoft and DoubleClick claims that as online advertisements grow bigger and more prominent, the more useful they become in conveying a marketing message.
Net ads: Size does matter
News The Interactive Advertising Bureau defines new guidelines for rich media advertising, a move that could push flashy, interactive ads even further onto the landscape of Web publishing.
Wireless ads get a fitting
News Wireless advertising is literally starting to take shape.
DoubleClick to fortify email marketing
News The online advertising company, which has been building its email marketing services since last year, plans to purchase direct marketing technology maker FloNetwork in a cash and stock deal.
Ad disputes tune Web radio out
News A struggle over online ads prompts some of the biggest radio conglomerates to pull the plug temporarily on the Web versions of their programming.
