Advertising Agency
99 Stories
Mobile ads becoming a business reality
News Companies are looking to mobile advertising as a new revenue stream and platform to build business brands, reaching desired audiences via their mobile phones.
Tags: Mobile advertising, Data services, Web sites, Mobile platforms/communications, CommunicAsia 2008, Mobile, Google Inc., Mobile Internet, Mobile Advertising, Advertisement
Online ad industry moves into new territory
News Not only are bigger and noisier ads coming to the Web, but industry groups are pushing to create new research to gauge the effectiveness of these brasher campaigns.
Net ads test new bells and whistles
News All-out advertising campaigns are growing in importance for Web publishers struggling against a slump in sales and accusations that online ads don't work.
Microsoft to spend US$10m on MSN in Asia
News Microsoft Corp will be spending US$10 million on its MSN Web portal in Asia, to encourage businesses to use the Internet for marketing.
New name, better fortune for 24/7 Media Asia?
News Hong-Kong based online advertising firm 24/7 Media Asia is shedding its name to better reflect its current business model.
Yahoo Japan's Q4 profit more than doubles
News Yahoo Japan Corp's fourth-quarter profit more than doubled as Japan's most-visited Web directory sold more ads to companies marketing themselves on line.
Female execs face old song in new media
News At the advent of the age of new media, experts predicted that the new technology would be a boon, particularly for female producers and content providers.
TAM seeks more serious audience
News Thailand Animation and Multimedia (TAM) 2007 event will now be relaunched to provide support and funding for Thailand's software developers.
Tags: Software, Multimedia
Female execs face old song in new media
News Despite early optimism that prevailed a few years ago, women are still finding it difficult to break into the executive ranks of the new media world.
Yahoo posts slight profit, excluding charges
News Yahoo reports second-quarter earnings that beat Wall Street's expectations, marking the Net bellwether's first quarter under new chief executive Terry Semel.
VeriSign to play domain-name watchdog
News VeriSign plans to introduce services that help guard companies' brands online, diversifying its own revenue in the face of a potential lag in its Internet registrar business.
Ad groups lobby for antispam law
News A triumvirate of influential advertising groups is pushing Congress to pass a federal spam law before the holidays, cautioning that without it, unwanted e-mail will hamper e-commerce.
AC Nielsen scouring for clients in M'sia
News AC Nielsen eRatings.com, a joint-venture between media research company AC Nielsen and Internet audience research company Netratings, is toying with the idea of bringing its Nielsen//NetRatings service to Malaysia.
BlueFreeway sets up social networking platform
News Digital marketing company BlueFreeway last week opened its professional social networking platform to marketers, publishers and advertisers in Thailand.
Tags: Business development/management, Web services, Web 2.0
Online ad squabble nears resolution
News A standards body will issue new rules for counting online ad "impressions," possibly affecting hundreds of millions of dollars in annual payments from advertisers to Web publishers.
