Advertising Executive
5 Stories
Wall Street awaits word from Yahoo's Semel
News Analysts will be listening eagerly when the Web bellwether reports second-quarter earnings, with its new chief executive, Terry Semel, front and center.
Yahoo launches customizable ad tool
News SmartAds system lets marketers offer ads that are tailored to the Web surfer's age, gender, location and online activities.
Tags: Instant messaging, Internet advertising
AdCritic.com is back, for a price
News The advertising-focused Web site bulldozed in the dot-com bust reemerges under new ownership and with a new formula for success: subscriptions only.
Former Yahoo exec to head Microsoft's online effort
News Microsoft officially names former Yahoo search executive, Qi Lu, but the software giant is losing top ad executive Brian McAndrews.
Tags: Search, Domain names, Web sites, E-business, Microsoft Corp., Steve Ballmer, Yahoo! Inc., Advertisement, CEO, advertising executive
Privacy concerns dog Google-DoubleClick deal
News Consumer privacy advocates worry what Google will do with combined data on Internet users' search and surf habits.
Tags: Privacy, Acquisitions, Internet advertising
