Advertising Partnership
26 Stories
Ballmer rules out new bid for Yahoo
News Microsoft's CEO tells a lunch crowd in Australia that Microsoft is "not interested" in making a new offer for Internet company Yahoo.
Tags: Mergers, Acquisitions, Search, Internet advertising, Microsoft Corp., Steve Ballmer, Google Inc., Yahoo! Inc., Australia, Sydney
Microsoft buys stake in Facebook
News The software giant plans to pony up US$240 million for a bigger piece of the action at the hot social-networking site.
Tags: Web 2.0
Google polishes competition charm offensive
News A month-long appeal to paint Google as a friendly face in a big Internet comes to San Francisco in a potential preview of Google's anti-antitrust talking points.
Tags: Search, Christine Varney, Google Inc., Yahoo! Inc., U.S. Department Of Justice, Advertisement, antitrust, revenue, Internet, Search
Report: Yahoo, Microsoft CEOs meet face to face
News The two sides have reportedly had preliminary talks in recent weeks exploring what kind of a search partnership might be possible.
Tags: Search, Microsoft Corp., Steve Ballmer, Google Inc., Yahoo! Inc., advertising partnership, Advertisement, Redmond, CEO, toolbar
Analyst: Microsoft deal could save Yahoo bundles
News Yahoo could find itself saving as much as US$1.3 billion if it were to outsource its search operations to Redmond, according to a Jefferies & Co. research report.
Tags: Outsourcing, Microsoft Corp., Outsourcing, Yahoo! Inc., advertising partnership, Jefferies & Co., Advertisement, outsource, partnership, Internet
More layoffs coming to Yahoo?
News The embattled Internet search pioneer could lay off hundreds of employees in what would be its third round of cuts in a little more than a year.
Tags: Layoffs, Yahoo! Inc., advertising partnership, layoff, co-founder, recession, New York Times Co., financial, Jerry Yang, partnership
Microsoft does ad deal with CNBC
News Microsoft and CNBC announced yesterday an advertising partnership that will greatly expand the audience for Microsoft-served online ads.
Tags: B2B
Yahoo makes its Google search advertising agreement public
News A copy of the controversial search advertising agreement--albeit heavily redacted--is released in an SEC filing, marking the first public unveiling of the deal's specifics.
Tags: Search, Internet advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, antitrust, financial, Google Search, partnership
Antitrust scrutiny in Yahoo-Google deal intensifies
News While Google and Wall Street are betting controversial Yahoo-Google ad deal gets a green light from antitrust regulators, the level of scrutiny is rising.
Tags: Internet advertising, Marketing communications, Search, Antitrust, Google Inc., State, Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Antitrust Regulator
Yahoo to cut its workforce?
News Company is contemplating another round of layoffs, fueled by financial prospects that are weakening, according to a Silicon Alley Insider report.
Tags: Internet advertising, Marketing, Layoffs, Search, Google Inc., Workforce, Yahoo! Inc., Stock, layoff, Advertisement
Search engine Ask grabbing some of the spotlight
News CEO gives one of only two keynotes at Search Engine Strategies conference in sign of how far the company's profile has come since the near-death days of Ask Jeeves.
Tags: Web 2.0, E-commerce, Search
Yahoo-Google deal faces another round of concern
News More grist for the grill has been served up by legislators, a consumer group, and Wall Street in Yahoo's proposed search advertising deal with Google.
Tags: Search, Internet advertising, Microsoft Corp., Google Inc., Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Advertisement, revenue, partnership
Will Yahoo, Google pull plug on search-ad deal?
News Now that they know what it will take for their advertising deal to get approval from antitrust regulators, all Yahoo and Google have left to figure out is: Is it worth it?
Tags: Search, Internet advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Advertisement, antitrust, European Commission, partnership
Can Facebook feed its ad brains?
News news analysis Networking site is expected to tap artificial intelligence to deliver ads to its 49 million members.
Tags: Web sites, Web 2.0, Internet advertising
US mulls antitrust challenge to Google-Yahoo deal
News The U.S. Department of Justice has hired an antitrust litigator to head any legal action over the planned search-ad partnership, according to reports.
Tags: Antitrust, Legal, Search, Internet advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, Dow Jones & Company Inc., Yahoo Search
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