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Mobile marketing takes off in India
News The reach to more than 330 million mobile subscribers in the country makes the platform a significant means for targeted advertising there.
Tags: Advertising, Mobile/Wireless, Communications, Mobile, India, Telecommunications, Cell Phone, Mobile Advertising, Advertisement, phone
T-Mobile plans Android phone ad onslaught
News AOL's Platform-A ad group will show a billion ads for the Google-powered smartphone over two days next week, AdAge reports.
Tags: Smart phones, Open source, Marketing, Advertising, Kyocera Wireless Corp., Google Inc., Advertisement, phone, T-Mobile G1, phone ad
Study: Click fraud closed 2008 at all-time high
News Click Forensics concludes that bogus clicks on online advertisements rose to 17.1 percent for the fourth quarter, driven increasingly by botnets.
Tags: Advertising, Click Fraud, Google Inc., Google AdSense, Yahoo! Inc., Computer, Advertisement, News.com, knowledge, blog
Microsoft wins deal to sell NBC ads
News The tie-up, which stems from the Redmond's purchase of Navic Networks, will allow Microsoft to sell ads that run on NBC's cable and broadcast stations.
Tags: Advertising, Digital media, TV, Google Inc., Cable, Advertisement, Digital media, NBC, NBC Universal Inc., Wall Street Journal
Report: Microsoft to cut Razorfish loose
News The tech titan is reportedly looking for a buyer for its Internet ad agency, which it acquired in 2007 as part of its US$6 billion Aquantive takeover.
Tags: Advertising, Advertisement, Financial Times, agency, aQuantive Inc., Advertising, Disney Corp.
Apple's knuckles rapped again over latest iPhone ad
News The Advertising Standards Authority in the United Kingdom has banned a second iPhone ad, ruling that it exaggerated the speed of the device.
Tags: Advertising, Handhelds, Cellular phones, Mobile platforms, Apple Inc., Apple iPhone 3G, 2G, Advertisement, Advertising Standards Authority, phone
Web video round table sheds light on upcoming problems
News Video executives discuss where Web video is going, and some of the hurdles facing it in 2009.
Tags: Advertising, Adobe Systems Inc., broadcasting, Video, Storage, Internet Video, Bay Area, Advertisement, Ma, HD
Online advertising to take bigger hit next year
News Analysts expect to see smaller growth levels next year than previously anticipated, though some sectors may fare better than others.
Tags: Search, Advertising, Internet advertising, Marketing, Growth, TV, Asia, Online Advertising, J.P. Morgan Chase & Co., Internet Search Advertising
Analyst cuts growth projections for Web companies
News A Wall Street analyst says investors should brace themselves for companies lowering their forecasts for future quarters.
Tags: Analyst reports, Earning reports/forecasts, E-commerce, Advertising, Marketing, E-business, Google Inc., Internet Advertising, Verse, Advertisement
Microsoft taps Seinfeld for ad campaign
News According to The Wall Street Journal, comedian Jerry Seinfeld will appear with Bill Gates in part of a US$300 million marketing project stressing connections and ideas.
Tags: Microsoft Windows, Windows Vista, Advertising, Apple Inc., Microsoft Corp., Bill Gates, Microsoft Windows Vista, Advertisement, chairman, Microsoft Windows
Google hurdles over profit estimate
News Search ad giant reports net income is well above analyst estimates for the third quarter; revenue almost matches expectations.
Tags: Search, Advertising, Earning reports/forecasts, Sales/revenue, Advertiser, Google Inc., Stock, Advertisement, Eric Schmidt, revenue
Yahoo may acquire AOL this month
News A deal between the two Internet pioneers could close this month, TechCrunch reports Monday, citing sources close to negotiations. But some analysts believe that any deal unlikely.
Tags: Acquisitions, Search, Advertising, Google Inc., Yahoo! Inc., America Online Inc., Advertisement, TechCrunch, Advertising.com, revenue
iPhone ad banned over 'all Internet' claim in UK
News The ad said "all the parts of the Internet are on the iPhone". An advertising oversight board ruled that the boast was misleading.
Tags: Advertising, Smart phones, Mac OS, 3G (Third Generation), Apple Inc., Internet Access, Advertisement, London, Silicon.com, Apple iPhone
Adobe revs media player, signs up Sony
News New movies from Sony and TV shows from CBS are arriving on Adobe Media Player so you can stream them to your computer.
Tags: Video, Advertising, Marketing communications, Software, Media Player, Apple Macintosh, Apple Mac OS, Advertisement, hard drive, Adobe Systems Inc.
Yahoo-Google search-ad deal runs into 'brief delay'
News The search-ad deal was set to go into effect shortly, but the companies postponed it to give antitrust investigators more time. The new deadline for review: Oct. 22.
Tags: Antitrust, Search, Advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Advertisement, Eric Schmidt, revenue
