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Mobile marketing takes off in India

Mobile marketing takes off in India

News The reach to more than 330 million mobile subscribers in the country makes the platform a significant means for targeted advertising there.

Monday, April 27 2009 03:37 PM

Tags: Advertising, Mobile/Wireless, Communications, Mobile, India, Telecommunications, Cell Phone, Mobile Advertising, Advertisement, phone


T-Mobile plans Android phone ad onslaught

T-Mobile plans Android phone ad onslaught

News AOL's Platform-A ad group will show a billion ads for the Google-powered smartphone over two days next week, AdAge reports.

Tuesday, November 11 2008 10:07 AM

Tags: Smart phones, Open source, Marketing, Advertising, Kyocera Wireless Corp., Google Inc., Advertisement, phone, T-Mobile G1, phone ad


Study: Click fraud closed 2008 at all-time high

Study: Click fraud closed 2008 at all-time high

News Click Forensics concludes that bogus clicks on online advertisements rose to 17.1 percent for the fourth quarter, driven increasingly by botnets.

Thursday, January 29 2009 06:47 AM

Tags: Advertising, Click Fraud, Google Inc., Google AdSense, Yahoo! Inc., Computer, Advertisement, News.com, knowledge, blog


Microsoft wins deal to sell NBC ads

News The tie-up, which stems from the Redmond's purchase of Navic Networks, will allow Microsoft to sell ads that run on NBC's cable and broadcast stations.

Friday, June 19 2009 10:47 AM

Tags: Advertising, Digital media, TV, Google Inc., Cable, Advertisement, Digital media, NBC, NBC Universal Inc., Wall Street Journal


Report: Microsoft to cut Razorfish loose

News The tech titan is reportedly looking for a buyer for its Internet ad agency, which it acquired in 2007 as part of its US$6 billion Aquantive takeover.

Monday, June 29 2009 10:48 AM

Tags: Advertising, Advertisement, Financial Times, agency, aQuantive Inc., Advertising, Disney Corp.


Apple's knuckles rapped again over latest iPhone ad

News The Advertising Standards Authority in the United Kingdom has banned a second iPhone ad, ruling that it exaggerated the speed of the device.

Thursday, November 27 2008 07:48 AM

Tags: Advertising, Handhelds, Cellular phones, Mobile platforms, Apple Inc., Apple iPhone 3G, 2G, Advertisement, Advertising Standards Authority, phone


Web video round table sheds light on upcoming problems

News Video executives discuss where Web video is going, and some of the hurdles facing it in 2009.

Wednesday, March 04 2009 01:09 PM

Tags: Advertising, Adobe Systems Inc., broadcasting, Video, Storage, Internet Video, Bay Area, Advertisement, Ma, HD


Online advertising to take bigger hit next year

News Analysts expect to see smaller growth levels next year than previously anticipated, though some sectors may fare better than others.

Tuesday, November 04 2008 11:05 AM

Tags: Search, Advertising, Internet advertising, Marketing, Growth, TV, Asia, Online Advertising, J.P. Morgan Chase & Co., Internet Search Advertising


Analyst cuts growth projections for Web companies

News A Wall Street analyst says investors should brace themselves for companies lowering their forecasts for future quarters.

Monday, October 06 2008 10:15 AM

Tags: Analyst reports, Earning reports/forecasts, E-commerce, Advertising, Marketing, E-business, Google Inc., Internet Advertising, Verse, Advertisement


Microsoft taps Seinfeld for ad campaign

News According to The Wall Street Journal, comedian Jerry Seinfeld will appear with Bill Gates in part of a US$300 million marketing project stressing connections and ideas.

Friday, August 22 2008 10:57 AM

Tags: Microsoft Windows, Windows Vista, Advertising, Apple Inc., Microsoft Corp., Bill Gates, Microsoft Windows Vista, Advertisement, chairman, Microsoft Windows


Google hurdles over profit estimate

News Search ad giant reports net income is well above analyst estimates for the third quarter; revenue almost matches expectations.

Friday, October 17 2008 11:08 AM

Tags: Search, Advertising, Earning reports/forecasts, Sales/revenue, Advertiser, Google Inc., Stock, Advertisement, Eric Schmidt, revenue


Yahoo may acquire AOL this month

News A deal between the two Internet pioneers could close this month, TechCrunch reports Monday, citing sources close to negotiations. But some analysts believe that any deal unlikely.

Tuesday, October 07 2008 10:29 AM

Tags: Acquisitions, Search, Advertising, Google Inc., Yahoo! Inc., America Online Inc., Advertisement, TechCrunch, Advertising.com, revenue


iPhone ad banned over 'all Internet' claim in UK

News The ad said "all the parts of the Internet are on the iPhone". An advertising oversight board ruled that the boast was misleading.

Thursday, August 28 2008 11:31 AM

Tags: Advertising, Smart phones, Mac OS, 3G (Third Generation), Apple Inc., Internet Access, Advertisement, London, Silicon.com, Apple iPhone


Adobe revs media player, signs up Sony

News New movies from Sony and TV shows from CBS are arriving on Adobe Media Player so you can stream them to your computer.

Tuesday, July 22 2008 11:09 PM

Tags: Video, Advertising, Marketing communications, Software, Media Player, Apple Macintosh, Apple Mac OS, Advertisement, hard drive, Adobe Systems Inc.


Yahoo-Google search-ad deal runs into 'brief delay'

News The search-ad deal was set to go into effect shortly, but the companies postponed it to give antitrust investigators more time. The new deadline for review: Oct. 22.

Monday, October 06 2008 10:38 AM

Tags: Antitrust, Search, Advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, U.S. Department Of Justice, Advertisement, Eric Schmidt, revenue


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The recent TPI Index from TPI highlighted an interesting trend where a few very large Telco-to-Telco contracts--instances where one telecommunications carrier outsources its network operations requirements to another telecommunications service..... by Michael Rehkopf

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