Behavioral Targeting
19 Stories
Who’s tracking your online trail?
Insight perspective Do you know how your personal data is being used online? If you value your privacy, you should, says lawyer Ruth Hoy.
Tags: PC security, Data security, Security implementation/standards, Security Management, Security, Online Privacy, Google Inc., Search Engine, Advertisement, Internet User
AOL buys ad firm Tacoda
News Time Warner's Net unit adds a behavioral targeting firm to its advertising arsenal.
Tags: Internet advertising, Acquisitions
Legally, are Facebook's social ads kosher?
News With new program, members' likenesses can be used in product endorsements. A celebrity could easily stop that, but the law's not so clear for regular people.
Tags: Web sites
Flash cookies: What's new with online privacy
Techguide If you thought refusing HTTP cookies prevented tracking, think again. Web site developers have found a way.
Tags: Web sites, Privacy, Cookie, Online Privacy, Web Browser, behavioral targeting, Michael Kassner, Mozilla Firefox, researcher, Web Site
A pricing revolution looms in online advertising
News Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers.
Tags: Internet advertising, Cookie, Advertiser, Audience, Online Advertising, behavioral targeting, banner advertisement, Quantcast, online publisher, Advertisement
Google quietly starts behavioral targeting
Techguide Last month, Google initiated what it calls interest-based advertising, or behavioral targeting to the rest of us. If this concerns you, find out what you can do.
Tags: Web sites, Privacy, Microsoft Corp., Cookie, Google Inc., Web Browser, behavioral targeting, Michael Kassner, Rep Boucher, Advertisement
Data Privacy Day's messages for Obama, consumers
News Privacy advocates warn Obama about identity fraud and cookies, while Microsoft hosts panel discussion on how to educate consumers as part of Data Privacy Day.
Tags: Privacy, Hacking, Firewalls, Viruses and worms, Spam and phishing, Microsoft Corp., Cookie, FTC, Data Privacy Day, Computer
Microsoft gets YaData, still working on Yahoo
News Israel-based YaData focuses on so-called behavioral targeting, which serves up advertising based on what users are doing at their computer.
Tags: Acquisitions
Microsoft demos advertising lab
News Incubation lab is developing technologies designed to personalize advertising, boost MSN revenue.
Tags: Web sites, Mobile/Wireless, Video, Advertising
Yahoo launches customizable ad tool
News SmartAds system lets marketers offer ads that are tailored to the Web surfer's age, gender, location and online activities.
Tags: Instant messaging, Internet advertising
How search engines rate on privacy
News Google, Yahoo and others fess up on what they do to protect their users' personal information.
Tags: Search, Web sites, Privacy
NYTimes.com gears ads to surfers' habits
News New York Times Digital, in a new test, is letting advertisers reach visitors with demonstrated interests, in what could be a new dawn of personalized advertising on the Web.
Berners-Lee says no to Internet 'snooping'
News The inventor of the World Wide Web calls deep packet inspection the electronic equivalent of opening people's mail.
Tags: Data security, Diagnostics and monitoring, Privacy, Tim Berners-Lee, Government, Advertisement, Internet Service, Deep Packet Inspection, CEO, U.K.
Can Facebook feed its ad brains?
News news analysis Networking site is expected to tap artificial intelligence to deliver ads to its 49 million members.
Tags: Web sites, Web 2.0, Internet advertising
Microsoft on search: We'll dig deeper
News The software giant says it can do a better job than Google by paying closer attention to your search patterns.
Tags: Search, Internet advertising, Microsoft Corp., Google Inc., Internet Search Advertising, Search Engine, Advertisement, payment, Search Result, San Jose
Jump to
1 2
