Brand Strategy
42 Stories
Online ads 'informative', but less persuasive
News Advertisements served over the Internet may have weaker emotional effect and less persuasive power compared to TV commercials, a survey finds.
Tags: Internet advertising, Print advertising, Brand strategy, Google Inc., TV, Online Advertising, International Data Corp., Computer Screen, Advertisement, co-founder
Acer seizes opening with Gateway
News The Taiwanese PC maker has been growing fast, but with Gateway, it will pass Lenovo as the world's third-largest PC company.
Tags: Personal Computers, Desktops, Notebooks and tablets
SAP gains on Siebel in Asia
News SAP is narrowing the gap in its race against Siebel Systems to be the largest CRM vendor in Asia-Pacific.
Yahoo's quarter: All eyes on Bartz
News Observers probably won't get a grand turnaround plan as Yahoo's new CEO announces earnings Tuesday. But they'll get a better handle on Bartz herself.
Tags: Search, Enterprise resource planning (ERP), Brand strategy, Strategic analysis, Global strategic management, Microsoft Corp., Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement
HP refines virtualized desktops
News HP has introduced software aimed at improving the user experience of thin-client desktops, in an effort to encourage enterprises to adopt desktop virtualization.
Tags: Virtualization, Data centers, Brand strategy, Desktops, Hewlett-Packard Co., Graphics, USB, remote desktop, Virtual Client Essentials, Session Allocation Manager
Intel announces Nehalem desktop branding
News Chipsets using the company's new microarchitecture will find their way into high-end desktops from the last quarter of this year, under the name "Core i7".
Tags: Processors, Branding, Brand strategy, Desktops, Intel Corp., Branding, quad processor, software, processor, energy efficiency
CA M'sia adopts new branding strategy
News Computer Associates today announced a new branding strategy to enhance the CA brand association with its core business in Malaysia.
Motorola hits redial on handset biz
News Motorola has decided to separate its mobile handset business from the rest of the company, but many questions about its future remain unanswered.
Tags: Cellular phones
Microsoft looks to improve its name game
News After years of being the butt of jokes for its convoluted product naming, the company wises up about appellations.
Tags: Brand management, Brand strategy
Sun pushes Java brand harder--but uphill
News Sun Microsystems is betting a new U.S. TV to help boost recognition of its Java software.
Google losing aversion to advertising itself
News The Internet company is getting more serious about promoting its brand in a variety of ways, including plain old ads, according to The Wall Street Journal.
Tags: Legal, Advertising, Marketing, Google Inc., Advertisement, advertising agency, co-founder, Eric Schmidt, China, Wall Street Journal
CA pushes wireless frontiers, talks with Asian firms
News Computer Associates International Inc announced Monday that it will integrate its infrastructure management software Unicenter with Canadian firm Research In Motion Ltd's BlackBerry wireless email solution.
Motorola takes aim at Nokia with low-end handset
News Motorola has unveiled its cheapest handset ever in a fresh attempt to take on Nokia in emerging markets like India, Indonesia and the Philippines.
Tags: Mobile/Wireless
Messaging is Asia's top data revenue earner
News Text and picture messages remain the cash cow for mobile operators in the region, though there's effort to boost consumption of music and video services, analyst says.
Tags: Cellular phones, Mobile/Wireless, Sales/revenue
Microsoft loads Office for enterprise
News Microsoft on Monday plans to rebrand its flagship productivity suite "Office System," as the company attempts to reposition the product as a base around which businesses build custom solutions.
