Brand
3837 Stories
EDS termination HP's loss
Insight commentary Hewlett-Packard's contemptuous termination of the 47-year-old EDS brand in a five-paragraph statement filled with marketing spin is a colossal mistake and one the company will live to regret.
Tags: Outsourcing, Acquisitions, Hewlett-Packard Co., Information Technology, Ross Perot, EDS Termination HP, IT Services, Electronic Data Systems Corp., Hardware, marketing
Banyan Tree invests $1M in talent management
News Singapore hotels and resorts operator employs SAP in bid to better nurture and manage talent pool of over 10,000 staff, according to company executives.
Tags: Business development/management, Personnel management, Recruiting, Banyan Systems, Database, SAP AG, Talent Management, Human Resources Inc., Training, Bangkok
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
Competition heats up for outsourcing industry
Blogs News this week might slip under the radar in terms of industry impacts as individual events may not have been game-chang...
Is HP changing its Voodoo tune?
News One executive says integration of the high-end PC maker with the tech giant has gone differently than expected. Officially, HP says there's no reason for concern.
Tags: Personal Computers, Desktops, Hewlett-Packard Co., Manufacturing, Notebook, brand, desktop, Personal Computers, Desktops, acquisition
Adobe acquires Business Catalyst, GoodBarry
News Adobe Systems has agreed to acquire Business Catalyst, maker of e-commerce software suite GoodBarry.
Tags: Business applications, E-commerce, E-business, Adobe Systems Inc., Tool, business analytics, Cisco Catalyst, Programming, brand, Web
Zune marketing exec says good-bye to Microsoft
News Chris Stephenson, one of the employees Microsoft tasked with building Zune into an iPod challenger, is headed to Universal Music Group.
Tags: Consumer Technology, Apple Inc., Universal Music Group, chief marketing officer, entertainment, Microsoft Zune, music player, marketing, brand, Consumer Technology
Android's spread could become a problem
News With more handset makers adopting Android, there's a danger of multiple versions of the operating system.
Tags: Google Android, Phone, Operating System, software, mobile, handset, Google Android, Android, Device, Carrier
Microsoft online head: Search could be hugely profitable
News However, Qi Lu acknowledges that profits will come only if the company can gain share, even beyond what it will get in the Yahoo deal.
Tags: Search, Sales/revenue, Google Inc., Yahoo! Inc., Search Engine, Advertisement, search engine company, financial analyst, brand, Search
New report warns of dangers of trashy avatars
News In conjunction with the rise of virtual worlds as a tool for business training and meetings, companies should assign a dress code to their employees' avatars, according to market research firm Gartner.
Tags: Web 2.0, Web sites, Avatar, Web sites, Web 2.0, Gartner Inc., market research company, blogging, 3D, Environment
China's BYD to bring electric cars to US in 2010
News Electric car company, part-owned by Warren Buffet, plans to enter the U.S. market next year and test an all-electric sedan aimed at raising brand awareness.
Tags: Green IT, Battery, Plug-in, electric car, lithium-ion, lithium-ion battery, China, U.S., brand, car
New Palm brand design chief hails from Apple
News Jeff Zwerner becomes Palm's fourth executive with experience at its rival smartphone maker.
Tags: Cellular phones, Smart phones, Palm Inc., Apple Inc., Apple iTunes, Apple iPhone, brand, public relations, Smart phones, director
Private-sale shopping sites are hot
News Saddled with unsold merchandise amid the recession, makers of luxury goods are selling their wares through members-only shopping sites.
Tags: Business, Business plans, Business development/management, E-business, Shopping Site, GSI Commerce Inc., home furnishing, Business, Business plans, Vente-Privee.com
Checkmate, Twitter: Facebook 'status tagging' live
News Much like Twitter's @-replies, this will let Facebook members link to one another in their profiles, with big implications for Facebook-Twitter turf wars--and marketers.
Tags: Web 2.0, tagging, Dashboard, San Francisco, analytics, Facebook, marketing, blog, brand, acquisition
Amazon to acquire retailer Zappos
News The e-commerce giant will be acquiring all Zappos stock and converting it to Amazon stock.
Tags: Web sites, Stock, Amazon.com Inc., retail company, network, shareholder, brand, Las Vegas, Web sites, board
