Branding
3852 Stories
How green credentials are shaping IT contracts
Insight perspective Green IT is not just a buzzword--sustainability is finding its way into contracts throughout the IT industry, says legal expert.
Tags: Green IT, ISO 14000, Green IT, Information Technology, Branding, Supplier, ISO 14001, Environment, public sector, sustainability
Customers have say in marketing, too
News Consumers should be given role in company's marketing efforts as social networks take them to forefront of product branding and innovation.
Tags: Business development/management, Innovation, Marketing, Web 2.0, Conference, Branding, Procter & Gamble Co., Social Media, digital content, Pacific
Marketing matters to Asian tech firms
News Technology brands from Asia have strong technical capabilities, but need to work on marketing and connecting with customers to perform overseas, say experts.
Tags: Strategy, Branding, Pricing, Market research, Huawei Technologies Co. Ltd., Asia, Gartner Inc., Chinese company, Pricing, China Market Research
Bing strikes licensing deal with Wolfram Alpha
News Microsoft's search engine has reached some sort of deal with Wolfram Alpha to display Wolfram content in Bing search results, although details are still unclear.
Tags: Web browsers, Business applications, Search, Web services, Branding, Wolfram Research, stock price, TechCrunch, founder, licensing deal
Intel drops Centrino, explains Core i3, i5, i7 branding
News Centrino will be phased out as PC brand, and be used as name for Wi-Fi and WiMax products. It will still be in market on mobile PCs into 2010 but will eventually be discontinued, blogs executive.
Tags: Mobile processors, Processors, Intel Corp., Mobile, Branding, Intel Celeron, processor, Intel Centrino, brand, PC
iPhone 3.0 code hints at future Apple hardware
News Two vague references within the iPhone OS 3.0 beta could be evidence that Apple has plans for that software that involve something beyond the iPhone or iPod Touch.
Tags: Mobile platforms, Apple Inc., Branding, Tablet, Chip, operating system, ASIC, iProd, Hardware, Apple iPod
Meet Google Linux
Techguide It's only inevitable Google Android would find its way onto the PC. But does it really hold any value or will it be nothing more than a flash in the pan?
Tags: Linux, Open source, Microsoft Corp., Mobile, Branding, Google Inc., Cell Phone, operating system, phone, Google Android
Prada in LG phone makes for stylish tech
News Collaboration between consumer electronics and luxury goods firms LG and Prada, yield products with "good combination" of strong technology and style.
Tags: Handhelds, Mobile/Wireless, Branding, Mobile, Cell Phone, phone, Bluetooth, HSDPA, marketing, partnership
Intel announces Nehalem desktop branding
News Chipsets using the company's new microarchitecture will find their way into high-end desktops from the last quarter of this year, under the name "Core i7".
Tags: Processors, Branding, Brand strategy, Desktops, Intel Corp., Branding, quad processor, software, processor, energy efficiency
Yahoo seeks wider Philippine footprint
News Seemingly unaffected by company's planned job cuts, Yahoo's Philippine office unveils branding initiative with cyber cafés in bid to increase local presence.
Tags: Web sites, Internet advertising, Internet, Asia, Branding, Philippines, Yahoo! Inc., software, Emerging Market, Internet
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
Windows Live Search to be rebranded Kumo?
News Microsoft has taken control of the domain name and is reportedly directing internal traffic to the test site.
Tags: Search, Branding, Domain names, Web sites, Microsoft Corp., Microsoft Live Search, Microsoft Windows Live, Yahoo! Inc., TechCrunch, Microsoft Windows
Analysts: Acer-Gateway move puzzling
News Taiwanese PC maker's decision to use Gateway--mostly known for consumer PCs--as a business brand in Europe "doesn't make sense", say analysts based in Asia.
Tags: Personal Computers, Acquisitions, Branding, Sales/revenue, Acer Inc., Sales, Notebook, Packard Bell NEC, China Market Research, Lenovo Group Ltd.
Google leaps, Microsoft drops in brand value
News The value of Google's brand soared 43 percent, according to an annual study, and IBM knocked Microsoft down from second to place. Coke is still king.
Tags: Branding, Advertising, Marketing, Hewlett-Packard Co., Microsoft Corp., Google Inc., Coca-Cola Co., brand name, technology company, Oracle Corp.
Rich digital channels still untapped in Thailand
News Thai marketers hold an old-fashioned view of consumers and many are not brave enough to use mobile and Web advertising, says digital advertising guru.
Tags: Internet advertising, Branding, Digital media, Web sites, Marketing communications, Internet, Thailand, Advertisement, phone, marketing
