Direct Marketing
144 Stories
S'pore firms lag in online protection
News update Fewer popular Web domain owners in Singapore authenticate e-mail or have strong protection for Web surfing compared to global sites, new scorecard shows.
Tags: Authentication and encryption, Network security, Security Management, Web browsers, Web sites, Security, E-business, E-mail Authentication, SSL, Web sites
Sprint, MyPoints.com join forces
News
Free Web site promotion targets SMEs
News Times Online Marketing, a subsidiary of Times Direct Marketing Group has launched a free Web site hosting scheme aimed at getting small and medium sized enterprises (SMEs) online.
Reimagining direct marketing with a (Twitter) spin
News After Dell used Twitter to drum up US$1 million in business it might not have had, other technology companies pricked up their ears. But can they manage to duplicate Dell's success without going overboard?
Tags: Web 2.0, Direct marketing, Internet advertising, Market research, Pricing, Personal Computers, Twitter, PC Company, Sales, Direct Marketing
Former Yahoo sales exec to head AOL's Platform-A
News Greg Coleman, who left Yahoo early in 2008, will take over from acting Platform-A head Lynda Clazirio.
Tags: Internet advertising, Direct marketing, Mobile advertising, Print advertising, Yahoo! Inc., America Online Inc., Sales, Advertisement, Direct marketing, New York
Yahoo puts meat on Open Strategy bones
News After months of teasers, the Internet pioneer begins injecting a social element to Yahoo Mail, My Yahoo and other sites. Will the money follow?
Tags: Web sites, Domain names, Email marketing, Internet advertising, Direct marketing, Yahoo! Inc., Advertisement, Direct marketing, Email marketing, Yahoo! Mail
BT finishes trial, expects to use Phorm
News The company has said it will probably go ahead to deploy Phorm's ad-serving technology, following the completion of a third trial.
Tags: Advertising, Direct marketing, Internet advertising, Trial, Cookie, British Telecommunications, Advertisement, Direct marketing, European Commission, analysis
Recession can't stop Japan's online shoppers
News Rise in number of stay-at-home shoppers in Japan means the online shopping industry outstrips sales at department stores and convenience stores.
Tags: E-commerce, High-speed Internet, Sales, Japan, mail-order, recession, Tokyo, E-commerce
Online marketing increases 75 percent
News Direct marketing via banner ads, e-mail promotions and partnerships prompted businesses and consumers to spend an estimated US$24.2 billion online in 2000, more than 75 percent higher than 1999 figures, according to a survey released Tuesday.
MediaRing offers revenue sharing to boost business
News Internet telephony service firm MediaRing will share its revenues with companies that link their Web sites with its PC-to-phone service.
Web advertising on par with TV?
News A new survey has indicated that Internet advertising is almost as effective as television in stimulating consumer spending.
Chinadotcom, Accton form US$30m Internet venture
News Chinadotcom and Accton Technology Corp., a Taiwan computer networking equipment maker, will invest US$30 million in a new company called e-Direct Corp. to provide Internet and e-commerce services.
A question of ecosystem
Blogs There are growing signs in the mobile market in China that content providers are trying to establish channels directly w...
Tags: Mobile/Wireless, Mobile
Lycos plays games with Gamesville.com buy
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Target spins off e-commerce group
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