Doubleclick Inc.
16 Stories

Major shake-out in Asian online ad sector

News The specter of closure looms large over the Asian online advertising industry as funding cuts become commonplace in this once-thriving sector.

Thursday, August 16 2001 04:45 PM

Major shake-out in Asian online ad industry

News The specter of closure looms large over the Asian online advertising industry as funding cuts become commonplace in this once-thriving sector.

Thursday, August 16 2001 05:07 PM

Asiacontent offloads consulting units

News Internet company Asiacontent.com is shedding its Web consulting operations in a bid to cope with the worsening economic climate.

Wednesday, October 17 2001 03:38 PM

Google to base ads on surfing behavior

News The beta test of "interest-based" advertising will take the user's surfing habits to target served ads even more accurately.

Thursday, March 12 2009 09:48 AM

Tags: Internet advertising, Cookie, British Telecommunications, Google AdSense, Google Inc., Web Browser, Susan Wojcicki, Advertisement, YouTube Inc., DoubleClick Inc.

Google dominates ad server market, study shows

News That information may not surprise anyone, but the fact that Microsoft holds such a tiny sliver of the market may come as a shock.

Monday, December 22 2008 07:41 AM

Tags: Search, Internet advertising, Web browsers, Microsoft Corp., Ad Server, Google Inc., Google AdSense, Yahoo! Inc., America Online Inc., Advertisement

Google buys Teracent to boost display ad push

News Google's latest acquisition is a startup that helps advertisers format and target display ads to particular groups.

Tuesday, November 24 2009 10:46 AM

Tags: Internet advertising, Acquisitions, Yahoo! Inc., Google Inc., Teracent, advertisement, Internet Search Advertising, Stock, DoubleClick Inc., leader

Google hoping history repeats itself with display ads

News Company dominates search and search advertising markets, but hopes it can learn a new trick by applying its auction-based format for text ad sales to display ads.

Monday, September 21 2009 04:36 AM

Tags: Internet advertising, Web 2.0, Web sites, Internet Search Advertising, text advertisement, Search Result, DoubleClick Inc., Internet, Internet advertising, Web

Report: Google display ad exchange set to arrive

News Exchange developed by Google's DoubleClick unit that lets publishers sell excess display ad inventory before bargain-minded buyers is set to debut, according to a report.

Wednesday, September 16 2009 03:38 AM

Tags: Internet advertising, Web 2.0, New York, text advertisement, DoubleClick Inc., Web Site, Internet advertising, Web, acquisition, Web 2.0

Google's PR campaign

News The search giant hopes to counter charges of monopoly abuse with a charm offensive.

Friday, May 01 2009 12:15 PM

Tags: Public relations, Search, Web sites, Web 2.0, Internet advertising, Microsoft Corp., Google Inc., FTC, Advertisement, Amazon.com Inc.

Google unveils new Internet measurement tool

News Ad Planner, which competes with offerings from ComScore and Nielsen Online, is designed to let advertisers find Web sites with particular demographic characteristics.

Tuesday, June 24 2008 11:29 PM

Tags: Web sites, Internet advertising, Google Inc., Tool, Advertisement, ComScore Networks Inc., Google AdWords, DoubleClick Inc., network, Internet

With AdMob, Google seeks mobile edge

News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.

Tuesday, November 10 2009 10:19 AM

Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.