Emarketer
57 Stories
Social networks will need to do more for Asia
News Beyond just speaking an Asian language, social networking sites must also pay attention to unique usage patterns to encourage user adoption, says analyst.
Tags: Web sites, Web 2.0, eMarketer, Asia, South Korea, Japan, social networking, Social Networking Site, Facebook, network
Retailers spruce up sites for holidays
News Traditional mall and catalog retailers are gearing up e-commerce operations to offer the same level of customer service as physical stores or mail-order divisions.
Way too good for Facebook or MySpace?
News For the rich and well-connected who do not want to rub elbows with those who are not, exclusive social networks pledge to keep out the unwanted guests.
Tags: Web 2.0, Marketing communications
US video ad forecast bullish
News The online video ad market in the United States will grow to US$4.6 billion in 2013, research firm eMarketer forecasts. TV ads, though, don't fare so well.
Tags: Video, Web sites, Internet advertising, E-business, eMarketer, Online Advertising, Internet Search Advertising, Advertisement, social networking, marketing
Facebook lures advertisers at MySpace's expense
News An eMarketer study says ad sales are climbing at Facebook, which recently surpassed MySpace in the number of U.S. visitors.
Tags: Internet advertising, MySpace, Advertiser, eMarketer, Social Media, Advertisement, social networking, Facebook, network, revenue
Study: Kids' virtual worlds poised for growth spurt
News About 25 percent of three to 17-year-olds in the United States will log onto a virtual world this month, up from 16 percent last year, report finds.
Tags: Web 2.0
Google eyeing its own 'Second Life'?
News While Google has not confirmed details, rumors abound surrounding Google's development of a virtual world.
Tags: Web 2.0
Wall Street pouts over Google earnings
News Despite sales and earnings climb, the numbers fall short of analyst expectations. Stock pounded in after hours trading.
Tags: Sales/revenue, Revenue recognition, Earning reports/forecasts, Financial statements
Still no cure for what ails Yahoo
News Yahoo executives offer promises but no real plan to turn company around in the face of competition from Google.
Tags: Sales/revenue, Earning reports/forecasts
Yahoo plays the field with News Corp.
News The two companies are mulling a deal that would involve mixing their Internet properties, and could spur a new offer from Microsoft.
Tags: Mergers, Acquisitions
Pakistan needs boost on IT front
News ZDNet India takes a quick look at where Pakistan stands when it comes to information technology.
Microsoft's Jellyfish buy is no stinger
News Acquiring the shopping-and-auction service is the giant's latest bid to grab a bigger share of online ad dollars; Google has little to fear.
Tags: Internet advertising
How deep is the online-ad well?
News Forget the bubble; technology has advanced to the point where marketers can see how and if their ads are resulting in sales.
Tags: Web sites, Marketing, Advertising
Facebook's growing third party apps find middleman
News VideoEgg CEO Matt Sanchez thinks he knows how to make your homemade apps for the rapidly evolving social network pay off
Tags: Web 2.0, Female, Male, Business Strategies & Functions, E-commerce, Internet advertising
Yahoo searches--for profitability
News CEO Jerry Yang's ambitious turnaround plan for the Internet media company satisfied investors. But "uncertainties still exist".
Tags: Web sites
