Interactive Advertising Bureau
60 Stories
Online tools must serve business purpose
News Digital media tools must be tied back to business goals, and are not a means to an end, says external online director for Barack Obama's presidential campaign.
Tags: Web 2.0, Internet advertising, Internet, Interactive Advertising Bureau, Tool, Singapore, Advertisement, social networking, marketing, best practice
Net ads: Size does matter
News The Interactive Advertising Bureau defines new guidelines for rich media advertising, a move that could push flashy, interactive ads even further onto the landscape of Web publishing.
Net advertising: Bigger ads, bigger impact?
News New research by Microsoft and DoubleClick claims that as online advertisements grow bigger and more prominent, the more useful they become in conveying a marketing message.
Internet advertising revenues rise in Q4
News Despite steep economic woes in the fourth quarter, Internet advertising revenues rose a modest 2.6 percent increase, according to a report by the Interactive Advertising Bureau.
Tags: Internet advertising, Interactive Advertising Bureau, Internet Advertising, Internet Search Advertising, PricewaterhouseCoopers Consulting, Advertisement, digital video, financial service, marketing, revenue
US online advertising slumps in first quarter
News A 5 percent drop in revenue from the fourth quarter is the biggest in many years, in a tally from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Tags: Internet advertising, Budgeting/cost control, TV, Interactive Advertising Bureau, Internet Advertising, Yahoo! Inc., PricewaterhouseCoopers Consulting, Advertisement, marketing, U.S.
Web ad sales lose some momentum in first quarter
News From January to March, Internet ad spending hit US$5.8 billion, down from an all-time recorded high of US$5.9 billion in the fourth quarter of 2007, new research shows.
Tags: Internet advertising, Sales/revenue, Earning reports/forecasts, Interactive Advertising Bureau, Internet Advertising, Online Advertising, Sales, PricewaterhouseCoopers Consulting, Advertisement, News.com
Online advertising up 11 percent from last year
News The news is tempered by relatively flat results from the second quarter of 2008.
Tags: Internet advertising, Sales/revenue, Earning reports/forecasts, Interactive Advertising Bureau, Internet Advertising, Online Advertising, Yahoo! Inc., America Online Inc., Advertisement, ComScore Networks Inc.
Yahoo's quest for respect
News New $100 million marketing campaign will emphasize that Yahoo has a personal touch as the company tries to balance its need to start anew while showing off its strengths.
Tags: Service level management, Web sites, Web 2.0, Interactive Advertising Bureau, Carl Icahn, Jerry Yang, Internet, strategy, Web 2.0, Service level management
Yahoo reportedly considers deleting Zimbra
News Web e-mail software company may not fit into a media-oriented Yahoo, and so Zimbra could be on the block just two years after being acquired.
Tags: Web 2.0, Web sites, Web servers, Zimbra, Interactive Advertising Bureau, chief marketing officer, Comcast Corp., e-mail company, media company, private equity
Short Take: Ad group launches privacy campaign
News The Interactive Advertising Bureau (IAB) has teamed with a privacy group to launch a public awareness ad campaign designed to calm consumer fears about online privacy.
Ad revenues suffer from spending cuts
News US Internet advertising dropped by 7.8 percent in the first half of 2001 from the same period a year earlier, according to a new study.
Yahoo helps customers measure ad effectiveness
News Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off.
Tags: Internet advertising
Google to offer more click fraud protection
News Advertisers will be able to prevent their pay-per-click ads from showing up at IP addresses of competitors suspected of using click fraud.
Tags: Security, Internet advertising
Online ad sales up in third quarter
News Sales from online advertising hit an estimated US$1.75 billion in the third quarter, the fourth consecutive period of gains for the industry, according to new research.
EU votes to restrict cookies
News Privacy advocates have won the first stage of a battle to restrict the use of cookies, but advertisers say it will have a damaging effect on industry.
