Internet Advertising
376 Stories
UBS lowers Internet ad spending estimates
News Latest analyst ad-spending cut suggests that Internet advertising could grow only 10 percent in 2009, but that is one of the more optimistic outlooks right now.
Tags: Internet advertising, Marketing, Web sites, Earning reports/forecasts, UBS AG, Internet Advertising, server farm, Gawker Media, advertising industry, Oklahoma
Tackling the threat from compromised Web sites
Insight perspective Most Web-based malware now comes from genuine sites that have been compromised, but are site owners and visitors are addressing the problem, asks security expert Mary Landesman.
Tags: Network security, Security Management, Data security, PC security, ScanSafe, Malware, Security, Internet Advertising, Risk, Password
Mobile advertising more appropriate for Asia
News As a higher proportion of Asians are expected to access the Internet first via phones, mobile advertising needs more effort and bigger budgets, says panel.
Tags: Internet advertising, Mobile advertising, Development/design, Location-based services, SMB, Mobile, Google Inc., Asia, Advertisement, advertising agency
US online advertising slumps in first quarter
News A 5 percent drop in revenue from the fourth quarter is the biggest in many years, in a tally from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Tags: Internet advertising, Budgeting/cost control, TV, Interactive Advertising Bureau, Internet Advertising, Yahoo! Inc., PricewaterhouseCoopers Consulting, Advertisement, marketing, U.S.
Internet advertising revenues rise in Q4
News Despite steep economic woes in the fourth quarter, Internet advertising revenues rose a modest 2.6 percent increase, according to a report by the Interactive Advertising Bureau.
Tags: Internet advertising, Interactive Advertising Bureau, Internet Advertising, Internet Search Advertising, PricewaterhouseCoopers Consulting, Advertisement, digital video, financial service, marketing, revenue
Online advertising up 11 percent from last year
News The news is tempered by relatively flat results from the second quarter of 2008.
Tags: Internet advertising, Sales/revenue, Earning reports/forecasts, Interactive Advertising Bureau, Internet Advertising, Online Advertising, Yahoo! Inc., America Online Inc., Advertisement, ComScore Networks Inc.
Yahoo: Online advertising has stabilized
News Results from the Web portal gave further evidence that the online ad slump is ending, though executives stopped short of calling a recovery.
Tags: Internet advertising, Yahoo! Inc., Google Inc., advertisement, Microsoft Corp., CEO, revenue, Online Advertising, market research company, Wall Street
Publicis Groupe to buy Microsoft's Razorfish
News Deal for Internet ad agency includes agreement to buy display and search advertising from Microsoft for five years.
Tags: Search, Marketing communications, Razorfish, Publicis Groupe S.A., Acquisition, agency, aQuantive Inc., Microsoft Corp., Advertisement, Internet advertising
Analyst cuts growth projections for Web companies
News A Wall Street analyst says investors should brace themselves for companies lowering their forecasts for future quarters.
Tags: Analyst reports, Earning reports/forecasts, E-commerce, Advertising, Marketing, E-business, Google Inc., Internet Advertising, Verse, Advertisement
Search-ad revenues grow amid market malaise
News Growth in the market is apparent through the third quarter, despite the financial meltdown, according to an industry report and a Wall Street analyst.
Tags: Search, Internet advertising, Google Inc., Internet Search Advertising, Search Engine, Advertisement, marketing, revenue, U.S., advertising company
Aiming for a slice of Google's search-ad billions
News New York-based Clickable raises US$14.5 million from the Founder's Fund, and Marchex retools its local-search advertising platform.
Tags: Search, Internet advertising, Advertiser, Google Inc., Internet Search Advertising, Advertisement, social networking, venture-capital company, software, co-founder
Google addresses antitrust issue on Yahoo ad deal
News Microsoft is concerned an ad deal between Google and Yahoo would extend Google's search-ad dominance. Google execs say people should look at the bigger ad market.
Tags: Internet advertising, Business development/management, Antitrust, Microsoft Corp., Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, Larry Page, Advertisement
Google: Yahoo pact 'preserves' competition
News Aiming to lay out its case ahead of any antitrust challenges, Google senior VP Omid Kordestani draws parallels to other industries, such as printer and auto businesses.
Tags: Internet advertising, Search, Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, senator, Advertisement, printer, revenue
Report: Microsoft beats out Yahoo, Google on Verizon deal
News Microsoft is close to announcing it has beat out Yahoo and Google in a coveted deal to be the search provider on Verizon phones, according to a Reuters story.
Tags: Business structures, Search, Investments, Internet advertising, Verizon Communications Inc., Microsoft Corp., Mobile, Google Inc., Yahoo! Inc., Portal
Antitrust hearing to draw top tech legal eagles
News Legal counsel for Yahoo, Google, Microsoft will testify at Congressional hearing next week, as lawmakers consider potential effects of a Yahoo-Google search ad deal.
Tags: Antitrust, Search, Internet advertising, Mergers, Acquisitions, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, Brad Smith
