Marketing
24075 Stories
S'pore offers certification for social marketing
News Singapore company provides training and certification course designed to teach companies how to use social media sites as marketing platforms.
Tags: Marketing, Internet, Certification, Social Marketing, Social Media Marketing, Asia, Social Media, Tool, Singapore, Small And Medium Business
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
Twitter still not 'serious' enough for business
News Microblogging platform has generated much interest, but still has some way to go from being regarded as suitable platform for business use, say experts.
Tags: Marketing, Web 2.0, Internet, Intel Corp., Asia-Pacific, broadcasting, Singapore, Gartner Inc., ComScore Networks Inc., vice president
Verizon: Who needs the iPhone?
News To stay ahead of AT&T and Apple, Verizon is placing a big bet on Android smartphones and other new gadgets.
Tags: Smart phones, Google Android, Google Inc., Apple Inc., Verizon Communications Inc., Wireless company, Droid, Phone, Google Android, Android
What Y2K can teach us about 2012
Blogs Dec. 21, 2012. It's a big day on the calendar, particularly because some believe it marks the last day of the world as w...
Barnes & Noble hit with suit over Nook
News A Cupertino, Calif.-based start-up claims the bookseller misappropriated its trade secrets in its design of a similar e-reader.
Tags: Copyright, Nook, Alex, Barnes & Noble Inc., e-reader, California, Amazon.com Inc., E-book, Cupertino, marketing
App stores unfazed by proprietary threat
News Arrival of proprietary mobile app stores such as Windows Marketplace won't topple third-party stores that can still differentiate, say MobiHand and Handango.
Tags: Mobile applications, Windows Mobile, MobiHand, Phone, App, Microsoft Corp., mobile, Mobile applications, Spokesperson, Developer
Right product name means a lot, say vendors
News Vendors find names that effectively portray product features are key marketing tool and help consumers to better recall their products.
Tags: Product marketing, Cell Phone, Singapore, phone, Samsung Electronics Co. Ltd., high-performance, marketing, brand, LG Electronics Inc., Product marketing
Customers have say in marketing, too
News Consumers should be given role in company's marketing efforts as social networks take them to forefront of product branding and innovation.
Tags: Business development/management, Innovation, Marketing, Web 2.0, Conference, Branding, Procter & Gamble Co., Social Media, Pacific, digital content
Dot Go could be 'the Internet for text messaging'
News New service from Scientific Media aims to make it very easy for companies to run text message marketing campaigns.
Tags: Mobile platforms/communications, Starbucks Corp., Text Messaging, dot-com, marketing, Earth, Internet, Mobile platforms/communications, Internet domain
Microsoft: Windows 7 will trump Chrome OS, Apple
News In a speech at an investor conference, Microsoft executive says the rise of the netbook need not spell doom for its flagship operating system.
Tags: Microsoft Windows, Apple Inc., Microsoft Windows 7, Microsoft Windows, marketing, PC, Netbook
Digital marketing should target 'Millennials'
News Compared to other age groups, 18 to 25 year-olds are found to be heavier users of digital communications; marketers should prioritize the "millennial" segment, recent survey says.
Tags: Email marketing, Spam and phishing, E-mail Message, Survey, Asia-Pacific, Singapore, Australia, Email marketing, e-mail, Canada
Facebook tweaks its terms to address ads, privacy
News Social network's new rights and responsibilities document has few subtle changes that will make it harder to use its members for advertising.
Tags: Web 2.0, Privacy, Terms Of Service, distributed denial of service, social networking, Facebook, network, marketing, Web 2.0
Zune marketing exec says good-bye to Microsoft
News Chris Stephenson, one of the employees Microsoft tasked with building Zune into an iPod challenger, is headed to Universal Music Group.
Tags: Consumer Technology, Apple Inc., Universal Music Group, chief marketing officer, entertainment, Microsoft Zune, music player, marketing, brand, Consumer Technology
AMD presses consumers to rethink the chip
News Tired of losing speed comparisons with Intel processors, Advanced Micro Devices will stress in new marketing bid how its chips can satisfy specific computer needs.
Tags: Components, Processors, Intel Corp., Advanced Micro Devices Inc., Chip, Chip Company, Graphics, processor, vision, marketing
