Marketing
24152 Stories
S'pore offers certification for social marketing
News Singapore company provides training and certification course designed to teach companies how to use social media sites as marketing platforms.
Tags: Marketing, Internet, Certification, Social Marketing, Social Media Marketing, Asia, Social Media, Tool, Singapore, Small And Medium Business
Asia's tech shows still beneficial for vendors
News Despite economic climate, IT tradeshows and conferences remain viable as platform for vendors to reach out to audiences, say industry players.
Tags: Marketing, Branding, Asia, Conference, Singapore, Sales, Lenovo Group Ltd., e-mail, industry, brand
Twitter still not 'serious' enough for business
News Microblogging platform has generated much interest, but still has some way to go from being regarded as suitable platform for business use, say experts.
Tags: Marketing, Web 2.0, Internet, Intel Corp., Asia-Pacific, broadcasting, Singapore, Gartner Inc., ComScore Networks Inc., vice president
Verizon: Who needs the iPhone?
News To stay ahead of AT&T and Apple, Verizon is placing a big bet on Android smartphones and other new gadgets.
Tags: Smart phones, Google Android, Google Inc., Apple Inc., Verizon Communications Inc., Phone, Wireless company, Droid, Google Android, Android
Running a contest on Facebook? That'll cost you
News Social network tightened rules for companies running contests on its platform, and sources say those companies will be required to buy ad space, too.
Tags: Internet advertising, Web sites, Web 2.0, Facebook, advertisement, CEO, U.S., CBS Interactive Inc., Human Resources Inc., Web sites
What Y2K can teach us about 2012
Blogs Dec. 21, 2012. It's a big day on the calendar, particularly because some believe it marks the last day of the world as w...
Customers have say in marketing, too
News Consumers should be given role in company's marketing efforts as social networks take them to forefront of product branding and innovation.
Tags: Business development/management, Innovation, Marketing, Web 2.0, Conference, Branding, Procter & Gamble Co., Social Media, digital content, Pacific
Dot Go could be 'the Internet for text messaging'
News New service from Scientific Media aims to make it very easy for companies to run text message marketing campaigns.
Tags: Mobile platforms/communications, Starbucks Corp., Text Messaging, dot-com, marketing, Earth, Internet, Mobile platforms/communications, Internet domain
Right product name means a lot, say vendors
News Vendors find names that effectively portray product features are key marketing tool and help consumers to better recall their products.
Tags: Product marketing, Cell Phone, Singapore, phone, Samsung Electronics Co. Ltd., high-performance, marketing, brand, LG Electronics Inc., Product marketing
Barnes & Noble hit with suit over Nook
News A Cupertino, Calif.-based start-up claims the bookseller misappropriated its trade secrets in its design of a similar e-reader.
Tags: Copyright, Barnes & Noble Inc., e-reader, Nook, Alex, California, Amazon.com Inc., E-book, Cupertino, marketing
Zune marketing exec says good-bye to Microsoft
News Chris Stephenson, one of the employees Microsoft tasked with building Zune into an iPod challenger, is headed to Universal Music Group.
Tags: Consumer Technology, Apple Inc., Universal Music Group, chief marketing officer, entertainment, Microsoft Zune, music player, marketing, brand, Consumer Technology
Symantec exec wants 'better love life' for users
Insight newsmaker Symantec Chief Marketing Officer Carine Clark explains importance of focusing on customers over products in the face of security threats.
Tags: PC security, Network security, Security applications/tools, Antivirus software, Security implementation/standards, Security, Microsoft Corp., software, job, General Motors Corp.
Malaysian firms warm up to new media, slowly
News New media will take off in Malaysia when local advertisers and companies realize social networks can help attract their targeted audience, say industry watchers.
Tags: Web 2.0, Marketing, Advertiser, Media Platform, International Data Corp., Social Media, Infynyte, Malaysia, Advertisement, Facebook
AMD presses consumers to rethink the chip
News Tired of losing speed comparisons with Intel processors, Advanced Micro Devices will stress in new marketing bid how its chips can satisfy specific computer needs.
Tags: Components, Processors, Intel Corp., Advanced Micro Devices Inc., Chip, Chip Company, Graphics, processor, vision, marketing
Report: Facebook, Nielsen to partner on ad stats
News An announcement in New York this week will unveil a program called "Brand Lift", which aims to put a number on the effectiveness of advertisements on Facebook.
Tags: Web 2.0, Internet advertising, Palo Alto, social networking, New York, Mark Zuckerberg, Facebook, marketing, Wall Street Journal, Internet advertising
