Media Platform
26 Stories
Malaysian firms warm up to new media, slowly
News New media will take off in Malaysia when local advertisers and companies realize social networks can help attract their targeted audience, say industry watchers.
Tags: Web 2.0, Marketing, Advertiser, Media Platform, International Data Corp., Social Media, Infynyte, Malaysia, Advertisement, Facebook
S'pore govt needs holistic Web approach
News Singapore government's effective use of new media and the Internet to engage citizens will require whole new mindset and culture change, industry observers note.
Tags: Local Government, Regulations, Web 2.0, Web sites, Web logs, Ovum, Singapore, Government, public sector, e-mail
S'pore offers certification for social marketing
News Singapore company provides training and certification course designed to teach companies how to use social media sites as marketing platforms.
Tags: Marketing, Internet, Certification, Social Marketing, Social Media Marketing, Asia, Social Media, Tool, Singapore, Small And Medium Business
Sony chief: US slowdown has affected business
News Tokyo-based Sony Corporation president and chief operating officer Kunitake Ando said today the US economic slowdown was "a great concern" for the company and its IT-related business had been affected by it.
DataPlay to invest US$30m in S'pore facility
News US-based storage media maker DataPlay Inc will be investing about US$30 million in Singapore over the next five years to develop and manufacture optical pick-up units (OPU), the read and write component found in all optical drives such as DVD and CD players.
Real, Ericsson team on mobile media
News The two companies plan to announce a deal under which Ericsson will integrate RealNetworks' audio and video playback technology into the gear it sells to cell phone service providers.
CMGI's ICast chooses Windows Media Player
News
S'pore backs R&D in media tech
News update Government makes pact with the country's digital content broadcaster to develop multimedia technologies in the island-state.
Tags: Multimedia
Microsoft: Call the next witness
News After Chairman Bill Gates dominated the courtroom, the software giant releases its witness list for this week. Will other Microsoft execs be able to offer similar oomph?
Turning unwanted ads to clicks
News Industry experts discuss how data is driving new advertising metrics, and the ways in which social media ads can avoid being seen as spam.
Tags: Advertiser, Social Media, e-mail, Facebook, network, agency, ROI
Confessions of a paranoid Netizen
Blogs I've always resisted the idea of blogging--the thought of opening a window to my soul for the entire cyber world to peer...
A blog into Schwartz's mind
Insight Sun Microsystems CEO Jonathan Schwartz practices minimal censorship when he blogs, but avoids slamming competitors because they may end up as partners.
Tags: Brand strategy, Sales strategy
S'pore mobile players target region
News Singapore's mobile services providers target users in developing markets across Asia-Pacific by bridging gap between high- and low-end devices.
Tags: Mobile platforms/communications, Applications and tools, Communications, Mobile, Asia-Pacific, Singapore, phone, e-mail, video service, SMS
S'pore R&D hub seeks next-gen search engine
News A*Star, Singapore's Star R&D organization, launches a global competition for a search engine capable of handling rich media. Google welcomes such initiatives.
Tags: Search, Multimedia
MTV phones coming to Asia
News Second-place phone maker Motorola is racing to beat market leader Nokia for the hearts and minds of the young by teaming up with music channel MTV.
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