Mobile Ad
32 Stories
Google-AdMob acquisition 'a good fit'
News Internet giant's purchase of mobile advertising firm will "bring benefits to both sides" but shouldn't be made exclusive on Android platform, say Ovum analyst.
Tags: Mobile advertising, Internet advertising, Google Inc., Ovum, AdMob, advertisement, mobile, Mobile Advertising, monetization, Google Android
Mobile advertising more appropriate for Asia
News As a higher proportion of Asians are expected to access the Internet first via phones, mobile advertising needs more effort and bigger budgets, says panel.
Tags: Internet advertising, Mobile advertising, Development/design, Location-based services, SMB, Mobile, Google Inc., Asia, Advertisement, advertising agency
LBS making inroad to Asia via smartphones
News Adoption of smartphones enabled with global positioning systems are bringing location-based services to new heights in Asia, says Navteq executive.
Tags: Location-based services, Mobile advertising, Smart Phone, Asia, India, Asia-Pacific, Singapore, GPS, Advertisement, device manufacturer
With AdMob, Google seeks mobile edge
News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.
Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.
Google nixes shared stuff, mobile ad site
News The grim economic times have snuffed out another couple of small projects, one for sharing Web links and videos and one for creating ads tailored for mobile phones.
Tags: Search, Mobile, Google Inc., Video, Advertisement, mobile ad, YouTube Inc., Google AdWords, marketing, WAP
iPhone calls up No. 1 ranking for mobile metrics
News Apple's popular smartphone captures the top spot worldwide for advertiser requests on the mobile-ad network AdMob for the month of October.
Tags: Smart phones, Mac OS, 3G (Third Generation), Apple Inc., Mobile, Motorola Inc., Mobile Advertising, Advertisement, mobile ad, Motorola Krzr
Targets for Google's merger machine
News What's next on Google's mergers and acquisitions list? Head of corporate development lists search, advertising and mobile services as "top priorities".
Tags: Search, Google Inc., Twitter Inc., David Lawee, JumpTap, advertisement, CEO, network, mobile, Search Result
Search growth helps loft Google over profit estimate
News Net income surpasses analyst expectations as the search giant profits from more searches and more clicks on search ads.
Tags: Earning reports/forecasts, Search, Google AdSense, Google Inc., radio ad, Sales, Advertisement, Eric Schmidt, revenue, commission
Mobile ads: Not so fast
News Mobile advertising revenues are not growing as fast as expected, and that could spell trouble for a bunch of venture-funded startups.
Tags: Internet advertising, Mobile platforms/communications
Nokia, Cambridge forge research alliance in U.K.
News Finnish researchers set up shop at Cambridge University for 'long-term' partnership, starting with work on nanotechnology.
Tags: R&D, Nanotechnology
Nokia introduces mobile ad services
News Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.
Tags: Cellular phones, Content management
3 Questions: About mesh networking
Insight The military, which wanted wireless data networks to be formed on the fly, was responsible for the early genesis of mobile mesh. Read about where it is now.
Mobile ads becoming a business reality
News Companies are looking to mobile advertising as a new revenue stream and platform to build business brands, reaching desired audiences via their mobile phones.
Tags: Mobile advertising, Data services, Web sites, Mobile platforms/communications, CommunicAsia 2008, Mobile, Google Inc., Mobile Internet, Mobile Advertising, Advertisement
Philippine carrier offers free 3G service
News Newcomer to the Philippine telecommunications market, CURE, says it would offer 3G services for free as long as subscribers allow ads to be served to their handsets.
Tags: 3G (Third Generation), Mobile platforms/communications, Mobile advertising, Subscriber, Mobile, Google Inc., Carrier, Advertisement, 3G, SIM card
Google sends Android to conquer mobile world
News Don't count out a Google phone now that the company has an army of supporters behind its new mobile platform.
Tags: Wireless e-mail devices, Mobile/Wireless, Web 2.0, Web sites
