Mobile Advertising
46 Stories
Google-AdMob acquisition 'a good fit'
News Internet giant's purchase of mobile advertising firm will "bring benefits to both sides" but shouldn't be made exclusive on Android platform, say Ovum analyst.
Tags: Mobile advertising, Internet advertising, Google Inc., Ovum, AdMob, advertisement, mobile, Mobile Advertising, monetization, Google Android
BuzzCity taps 'unwired' to retain buzz
Insight newsmaker Co-founder Lai Kok Fung views rising mobile Internet use in previously ignored markets such as Indonesia, as key to Singapore company's growth.
Tags: Internet advertising, Mobile advertising, advertising network, BuzzCity, cell phone, advertisement, Small And Medium Enterprise, mobile, TV, Singapore
Mobile ads becoming a business reality
News Companies are looking to mobile advertising as a new revenue stream and platform to build business brands, reaching desired audiences via their mobile phones.
Tags: Mobile advertising, Data services, Web sites, Mobile platforms/communications, CommunicAsia 2008, Mobile, Google Inc., Mobile Internet, Mobile Advertising, Advertisement
Google plans first-ever share buyback
News If the company's US$750 million acquisition of AdMob is allowed to go through, Google will offset impact of issuing US$750 million in stock by buying back an equal amount.
Tags: Internet advertising, Mobile advertising, Google Inc., CEO, Bloomberg L.P., Stock, trader, Eric Schmidt, SEC, shareholder
With AdMob, Google seeks mobile edge
News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.
Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.
Mobile marketing takes off in India
News The reach to more than 330 million mobile subscribers in the country makes the platform a significant means for targeted advertising there.
Tags: Advertising, Mobile/Wireless, Communications, Mobile, India, Telecommunications, Cell Phone, Mobile Advertising, Advertisement, phone
iPhone calls up No. 1 ranking for mobile metrics
News Apple's popular smartphone captures the top spot worldwide for advertiser requests on the mobile-ad network AdMob for the month of October.
Tags: Smart phones, Mac OS, 3G (Third Generation), Apple Inc., Mobile, Motorola Inc., Mobile Advertising, Advertisement, mobile ad, Motorola Krzr
Philippine carrier offers free 3G service
News Newcomer to the Philippine telecommunications market, CURE, says it would offer 3G services for free as long as subscribers allow ads to be served to their handsets.
Tags: 3G (Third Generation), Mobile platforms/communications, Mobile advertising, Subscriber, Mobile, Google Inc., Carrier, Advertisement, 3G, SIM card
Ads get mobile channel in Malaysia
News Malaysian carrier Maxis and Yahoo ink deal to provide platform for targeted advertising, created specifically for the mobile environment.
Tags: Mobile advertising, Mobile commerce, WAP, CommunicAsia 2008, Mobile, Yahoo! Inc., Malaysia, Advertisement, phone, software
Mobile advertising more appropriate for Asia
News As a higher proportion of Asians are expected to access the Internet first via phones, mobile advertising needs more effort and bigger budgets, says panel.
Tags: Internet advertising, Mobile advertising, Development/design, Location-based services, SMB, Mobile, Google Inc., Asia, Advertisement, advertising agency
A Google model for mobile advertising?
Blogs The week is not over yet but it seems I've already exceeded my quota of interviews with IT executives. Most of them are ...
More mobile ads for AOL's Platform-A
News Thanks to the Time Warner unit's grab of Third Screen Media, the ad platform has gone mobile and expanded its reach to third-party ad networks.
Tags: Mobile advertising, Mobile, 3G (Third Generation), Mobile/Wireless, Mobile platforms/communications, America Online Inc., Advertisement, 3G, Web interface, network
Yahoo CEO eyes Asia, mobile for growth
News Internet company sees strong potential to expand its footprint via Asian markets as well as mobile platform, says Yahoo head Carol Bartz.
Tags: Search, Mobile advertising, Internet advertising, Yahoo! Inc., advertisement, CEO, U.S., mobile, Asia, Singapore
Yahoo tries bridging search, display with 'rich ads'
News With "Rich Ads in Search", Yahoo has the potential to squeeze new search revenue from its large base of display advertisers.
Tags: Internet advertising, Mobile advertising, Search, Advertiser, Online Advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, American Airlines, GEICO
Former Yahoo sales exec to head AOL's Platform-A
News Greg Coleman, who left Yahoo early in 2008, will take over from acting Platform-A head Lynda Clazirio.
Tags: Internet advertising, Direct marketing, Mobile advertising, Print advertising, Yahoo! Inc., America Online Inc., Sales, Advertisement, Direct marketing, New York
