Online Advertising
560 Stories
Yahoo enters Arab market with Maktoob acquisition
News Internet giant unveils plans to buy largest Arabic Web portal, Maktoob.com, as part of company's bid to expand into lucrative Middle Eastern market.
Tags: Web sites, Acquisitions, Online Advertising, Emerging Market, Yahoo Search, U.A.E., Internet, merger, Internet company, Joel D. Pinaroc
Facebook eyes Asian advertising dollar
News U.S. social networking giant appoints Singapore-based advertising sales representative in a bid to capture regional advertising dollar.
Tags: Web sites, Internet advertising, Advertiser, Online Advertising, B2B, Singapore, Sales, Malaysia, Advertisement, social networking
SMBs to spend US$7.6B to build online presence
News Small and midsize businesses in developed countries of Asia-Pacific region find it essential to give potential customers positive "first impressions" online, says analyst.
Tags: Internet, IT budgeting, Web sites, Online Advertising, Singapore, Small And Medium Business, Australia, Advertisement, Korea, Web hosting
With AdMob, Google seeks mobile edge
News The most dominant online advertising company has long had its sights set on the mobile market, and US$750 million purchase of AdMob gives it a strong position.
Tags: Mobile advertising, Acquisitions, Google Inc., AdMob, advertisement, network, mobile, Online Advertising, mobile ad, DoubleClick Inc.
OneRiot aims to make money from Twitter search
News Content publishers who need traffic may find OneRiot's new ad platform useful.
Tags: Web 2.0, Data Management, Data mining & analysis, Google Inc., Twitter Inc., CBS Interactive Inc., Web 2.0, OneRiot, advertisement, CBS Corp.
Report: Italian regulators expand Google probe
News A week after investigating complaints about Google News, antitrust regulators in Italy have reportedly expanded that investigation to include Google search.
Tags: Web 2.0, Web sites, Regulator, Google News, Eric Schmidt, Italy, online advertising, board of directors, Search Result, Apple Inc.
Microsoft sues over malicious online ads
News Software maker says it filed five lawsuits Thursday in the United States to try to slow the growing threat.
Tags: Network security, Internet advertising, Online Advertising, IM, New York Times Co., malicious code, ad network, Web Site, blog posting, Network security
IDG reinvents print media with online ad network
Insight
news analysis Publisher breaks fresh ground by selling ads for other new media properties.
Tags: Business Strategies & Functions, Online Advertising, Survey, International Data Group, ad network, Web Site, Web
Yahoo: Online advertising has stabilized
News Results from the Web portal gave further evidence that the online ad slump is ending, though executives stopped short of calling a recovery.
Tags: Internet advertising, Yahoo! Inc., Google Inc., advertisement, Microsoft Corp., CEO, revenue, Online Advertising, market research company, Wall Street
Online advertising up 11 percent from last year
News The news is tempered by relatively flat results from the second quarter of 2008.
Tags: Internet advertising, Sales/revenue, Earning reports/forecasts, Interactive Advertising Bureau, Internet Advertising, Online Advertising, Yahoo! Inc., America Online Inc., Advertisement, ComScore Networks Inc.
Can news be sold iTunes style?
Blogs David Carr of the NYT provided an interesting suggestion, that perhaps news can be sold the way music is sold--to an iPo...
Google's CEO calls economy 'pretty dire'
News Google's Eric Schmidt says his company is "not immune" to economic woes, and doesn't see the economy improving until 2010.
Tags: Internet advertising, Twitter, M&A, Morgan Stanley, Online Advertising, Google Inc., e-mail, IM, CEO, CPC
Yahoo tries bridging search, display with 'rich ads'
News With "Rich Ads in Search", Yahoo has the potential to squeeze new search revenue from its large base of display advertisers.
Tags: Internet advertising, Mobile advertising, Search, Advertiser, Online Advertising, Google Inc., Yahoo! Inc., Internet Search Advertising, American Airlines, GEICO
Online ads: Will fewer, but bigger, be better?
News Several large Web publishers are adopting new display-ad formats with hopes they will engage readers--and boost revenues.
Tags: Internet advertising, Online Advertising, online publisher, Advertisement, New York Times Co., network, ad network, industry, brand, agency
Social networking site plans mobile service
News Multiply.com will launch mobile alert service in the Philippines, its first worldwide, and also open its first office outside the United States in the Asian market.
Tags: Web 2.0, Web sites, Mobile, Online Advertising, Philippines, Photo-sharing, broadcasting, photograph, social networking, Social Networking Site
