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Online ads 'informative', but less persuasive
News Advertisements served over the Internet may have weaker emotional effect and less persuasive power compared to TV commercials, a survey finds.
Tags: Internet advertising, Print advertising, Brand strategy, Google Inc., TV, Online Advertising, International Data Corp., Computer Screen, Advertisement, co-founder
Compaq in $20 billion memory chip deal with Micron
News
Will Net stamps, email hurt postal monopoly?
News Have reports of the U.S. Postal Service's demise been greatly exaggerated?
Google cuts nearly 200 sales, marketing jobs
News The recession's realities sink in further at Google, with a cut of about 1 percent of its workforce on top of earlier relatively small cuts.
Tags: Human resources, marketing job, print advertising, Google Inc., Sales, Advertisement, job, marketing, Mountain View, blog
Former Yahoo sales exec to head AOL's Platform-A
News Greg Coleman, who left Yahoo early in 2008, will take over from acting Platform-A head Lynda Clazirio.
Tags: Internet advertising, Direct marketing, Mobile advertising, Print advertising, Yahoo! Inc., America Online Inc., Sales, Advertisement, Direct marketing, New York
Google takes ad sales to print
News Search giant quietly tests magazine ad market, in attempt to capture traditional advertising dollars.
Tags: Search, Advertising, Print advertising
Yahoo helps customers measure ad effectiveness
News Search giant teams with analytics firm to let advertisers compare the effectiveness of ad spending online and off.
Tags: Internet advertising
Microsoft to begin US$220m campaign
News Microsoft Corp said it will begin a television and print advertising campaign today that highlights its software for business server computers, an area the company is counting on to fuel future growth.
Next Media's venture capital unit acquires Web site
News Next Media Ltd, controlled by publishing tycoon Jimmy Lai, said its new venture capital arm made its first purchase, a 40 percent stake in an Internet real estate site.
Companies bank on ad campaigns to build Internet image
News
Dell keeps sales high--and prices too
News Dell Computer has snatched the top spot in U.S. PC sales from Compaq Computer while managing to keep prices relatively high along the way.
Software start-up taps big names for e-commerce
News
Software firm taps big names for e-commerce
News
India: Translators wanted
News English is no longer India's default business language, and companies ranging from Nokia to Google must reach consumers who speak 18 languages.
Tags: International governments, Outsourcing, Offshoring, Marketing communications, Market research
IBM to sell Aptiva direct
News IBM is stealing a page from Dell's playbook by pulling its Aptiva PC from store shelves and selling it exclusively online.
