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45 Stories
Canon makes an impression
Insight Wow the customer with tech specs and service, that's what Canon Singapore's CEO is hoping to do to capture a picture of health.
Tags: Digital cameras, IT Management, Digital media
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PCCW closes AdSociety; 100 jobs lost
News Pacific Century Cyberworks Ltd (PCCW) has pulled the plug on its online advertising and marketing unit, AdSociety.
Pac Bell reworks DSL ads after cable flare-up
News Pacific Bell has added a disclaimer to a series of TV advertisements that characterize high-speed cable modem users as "Web hogs" in an attempt to clarify the difference between cable and DSL Internet connections.
Google ETA? 300 years to index the world's info
News Google's Eric Schmidt talks about his company's mission, among other things, at a national advertisers conference during the weekend.
Tags: Search, Internet advertising
Legally, are Facebook's social ads kosher?
News With new program, members' likenesses can be used in product endorsements. A celebrity could easily stop that, but the law's not so clear for regular people.
Tags: Web sites
M'sian medical societies launch men's health portal
News Three medical societies joined forces to launch a campaign to educate men on health matters.
M'sian medical societies launch men's health portal
News Three medical societies joined forces to launch a campaign to educate men on health matters.
SAP to lure rivals' clients
News The company will launch a global ad campaign beginning Thursday aimed at luring PeopleSoft and J.D. Edwards customers who are unnerved by Oracle's hostile bid for PeopleSoft.
Search technology comes to the camera phone
News Unique marketing scheme is one example of using images to get info without typing.
Tags: Hardware, Consumer Technology, Cellular phones, Advertising, Marketing communications, Search
Commentary: Can online advertising ever work?
News Forget the fuss over pop-up ads. Online advertising fails because it is not available in true moments of leisure, says Inter@ctive Week columnist Matt Carolan.
EDS launches new ad campaign in Asia
News Electronic Data Systems (EDS) is launching a new four-year advertising campaign, worth between US$100-US$200 million worldwide, with 10 to 15 percent being spent in Asia Pacific.
The case for freeing ASW online
News Rupert Murdoch may open the online newspaper to more advertising at the expense of giving up current high subscription revenues.
Tags: Internet advertising, Marketing communications, Web 2.0
HP hopes to grow graphics printing in Asia
News Hewlett-Packard Asia Pacific hopes to increase the revenue from its large-format graphics printer business by more than 20 percent next year.
Disney must phase out Go Network logo within 60 days
News A federal court has denied Disney's request to continue using its Go Network online logo after a Friday ruling that the logo was causing confusion for consumers.
Cabletron's unit moves into AP with US$7m plan 
News Cabletron Systems Inc's unit, Aprisma Management Technologies, expects to invest US$5 million to US$7 million in Asia Pacific in the next 12 months to expand its business in the region.
