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2 Stories

A pricing revolution looms in online advertising

News Demographic profiling and behavioral targeting by such companies as Google, Quantcast, and ValueClick is slashing ad costs and threatening Web publishers.

Tuesday, April 07 2009 12:29 PM

Tags: Internet advertising, Cookie, Advertiser, Audience, Online Advertising, behavioral targeting, banner advertisement, Quantcast, online publisher, Advertisement

Flash cookies: What's new with online privacy

Techguide If you thought refusing HTTP cookies prevented tracking, think again. Web site developers have found a way.

Tuesday, September 22 2009 11:05 AM

Tags: Web sites, Privacy, Cookie, Online Privacy, Web Browser, behavioral targeting, Michael Kassner, Mozilla Firefox, researcher, Web Site