Targeting Technology
32 Stories
Google fourth-quarter profit nearly triples
News The search giant beats analyst earnings estimates on continued strength in its cash cow paid search business.
Tags: Search, Earning reports/forecasts, Internet advertising
OSS attacks will grow with adoption
News Although open source software is harder to attack, hackers will increasingly target it as it gets more popular amongst users, says security expert.
Tags: PC security, Security Management, Open source, Malware, Security, Open-source Software, Web Browser, Vulnerability, Attack, Mozilla Firefox
FTC chief warns against 'unnecessary' Net rules
News Deborah Platt Majoras says consumer voices, market forces, existing laws are often good enough to remedy problems.
Tags: Web sites
Yahoo now targets ads based on search behavior
News The Internet pioneer is blending some aspects of search and display advertising, a move that reinforces the new CEO's views of the company's holistic strengths.
Tags: Search, Advertiser, Online Advertising, Yahoo! Inc., Internet Search Advertising, Targeting Technology, Advertisement, accountability, CEO, Search Result
Engage Technologies to buy CMGI's Adsmart, Flycast
News
Google ETA? 300 years to index the world's info
News Google's Eric Schmidt talks about his company's mission, among other things, at a national advertisers conference during the weekend.
Tags: Search, Internet advertising
Yahoo ads close in on visitors' locale
News Even as the Web portal fights against using location technology to block access to hate material in certain countries, it inks a deal to use the technology for targeting ads.
Yahoo ads close in on visitors' locale
News Even as the Web portal fights against using location technology to block access to hate material in certain countries, it inks a deal to use the technology for targeting ads.
Strategies for boosting communication with the CEO and fellow board members
Insight Strong communication is vital to a successful CIO-CEO relationship, but it's a challenge because CIOs are still pretty new to the boardroom. A key element is adjusting from an IT-centric focus to a business strategy focus.
Barksdales donate $100 million to literacy program
News
Google quietly starts behavioral targeting
Techguide Last month, Google initiated what it calls interest-based advertising, or behavioral targeting to the rest of us. If this concerns you, find out what you can do.
Tags: Web sites, Privacy, Microsoft Corp., Cookie, Google Inc., Web Browser, behavioral targeting, Michael Kassner, Rep Boucher, Advertisement
Microsoft touts high-end storage features for all
Techguide The software giant's availing of high-end features on the Windows storage platform has attracted one Singapore academic institution.
Linux cost-saving strategy
Insight When weighing cost-saving options, you might want to consider integrating Linux into your organization.
IBM makes the world its lab
News Convincing countries and companies around the world of need to innovate during the economic downturn, has resulted in new cutting-edge partnerships for Big Blue.
Tags: Business Strategies & Functions, IBM Corp., University, Chip, Samuel J. Palmisano, intellectual property, Switzerland, China Telecom, China, strategy
Phorm loses top UK executives
News The U.K. CEO and CFO of the behavioral-targeted advertising firm have resigned, prompting new appointments.
Tags: Internet advertising, Business structures, Web sites, British Telecommunications, CFO, Turner Broadcasting System Inc., Advertisement, London, CEO, U.K.
