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29 Stories
Mobile ads becoming a business reality
News Companies are looking to mobile advertising as a new revenue stream and platform to build business brands, reaching desired audiences via their mobile phones.
Tags: Mobile advertising, Data services, Web sites, Mobile platforms/communications, CommunicAsia 2008, Mobile, Google Inc., Mobile Internet, Mobile Advertising, Advertisement
Click fraud harder to detect, but rate stays flat
News Bogus clicks on ads, which can make money for Web sites but cost advertisers, were no more common in the second quarter. But click fraud is getting more sophisticated.
Tags: Security, Internet advertising, Search, Click Fraud, Google Inc., Yahoo! Inc., Advertisement, advertising agency, text advertisement, network
Yahoo sticks up search suite with Glue
News Yahoo has begun testing Glue Pages, a new way to present search results that take advantage of its background as an Internet portal.
Tags: Web sites, Innovation, Google Inc., India, Yahoo! Inc., Advertisement, brand name, text advertisement, Search Result, Yahoo Search
Schmidt: It's Google's duty to help fix ad business
News Google's CEO says the company has a "moral imperative" to help publishers with high-quality content find an ad-based business that works on the Internet.
Tags: Internet advertising, Google Inc., Internet Search Advertising, Advertisement, monetization, text advertisement, co-founder, Eric Schmidt, revenue, media company
Google expands search appliance capacity
News Search company is upgrading its Google Search Appliance with more capacity and some improvements for administrators and users of the in-house search system.
Tags: Business applications, Software, Search, Servers, Storage, Linux, Search Appliance, Google Inc., search server, Kimberly-Clark Corp.
Google hoping history repeats itself with display ads
News Company dominates search and search advertising markets, but hopes it can learn a new trick by applying its auction-based format for text ad sales to display ads.
Tags: Internet advertising, Web 2.0, Web sites, Internet Search Advertising, text advertisement, Search Result, DoubleClick Inc., Internet, Internet advertising, Web
Report: Google display ad exchange set to arrive
News Exchange developed by Google's DoubleClick unit that lets publishers sell excess display ad inventory before bargain-minded buyers is set to debut, according to a report.
Tags: Internet advertising, Web 2.0, New York, text advertisement, DoubleClick Inc., Web Site, Internet advertising, Web, acquisition, Web 2.0
Google shows off videos in text ads
News Financial analysts are given a refresher course in what Google has been working on with search and search advertising, including videos in text ads.
Tags: Web 2.0, Web sites, Web services, E-commerce, J.P. Morgan Chase & Co., Internet Search Advertising, Video, text advertisement, Google AdWords, Google Apps
Google change could stir more advertiser angst
News Policy reversal on trademarks in ad text could anger companies already sensitive about use of trademarks as search keywords, but could also allow retailers to make better ads.
Tags: Internet advertising, Advertiser, Google Inc., Policy, Advertisement, text advertisement, Apple iPhone, alliance, reseller, Internet advertising
Will Yahoo ad business weather economic storm?
News Google got off easy with its second-quarter results. It's not clear that Yahoo, with more exposure to display ads, will be so lucky.
Tags: Internet advertising, Search, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, monetization, antitrust, text advertisement, revenue
Antitrust hearing to draw top tech legal eagles
News Legal counsel for Yahoo, Google, Microsoft will testify at Congressional hearing next week, as lawmakers consider potential effects of a Yahoo-Google search ad deal.
Tags: Antitrust, Search, Internet advertising, Mergers, Acquisitions, Google Inc., Yahoo! Inc., Internet Search Advertising, Advertisement, Brad Smith
Google advertisers get more on keyword search
News Advertisers bidding for Google keywords now can see how often people actually search using those terms. That is smart: advertisers love quantitative analysis.
Tags: Internet advertising, Search, Advertiser, Google Inc., Advertisement, text advertisement, Google AdWords, quantitative analysis, network, revenue
Google co-founder pushes for Yahoo ad deal
News Larry Page says an advertising deal between the two companies could be structured so as to keep Yahoo independent without stirring up antitrust issues.
Tags: Antitrust, Internet advertising, Business development/management, Google Inc., Yahoo! Inc., Larry Page, Advertisement, software, text advertisement, Yahoo IM
Google execs stew over Microsoft response
News Google's triumvirate of top executives is meeting Monday to evaluate what to do in response to a Microsoft offer to buy some Yahoo assets.
Tags: Mergers, Acquisitions, Decision-making, Microsoft Corp., Google Inc., Yahoo! Inc., Advertisement, text advertisement, co-founder, Eric Schmidt
Google addresses antitrust issue on Yahoo ad deal
News Microsoft is concerned an ad deal between Google and Yahoo would extend Google's search-ad dominance. Google execs say people should look at the bigger ad market.
Tags: Internet advertising, Business development/management, Antitrust, Microsoft Corp., Advertiser, Google Inc., Yahoo! Inc., Internet Search Advertising, Larry Page, Advertisement
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