Viral Marketing
24 Stories
Beyond CRM: How to improve customer interactions
Insight perspective Customers have much more power these days, so why do so many companies fail to build a proper strategy to engage them and win their loyalty? An analyst points out what needs to be done.
Tags: Enterprise resource planning (ERP), Customer resource management (CRM), Social Networking, Customer Loyalty, Communication, CRM, Tool, competitive advantage, Quocirca, Customer
Does Skype make sense for business?
Insight special report Skype is hoping to move from being a consumer application for low-cost Net telephony to a tool to enable business communications. Will enterprises bite?
Tags: VoIP/IP telephony, Peer to peer
Politics draws Microsoft, Netscape veteran
News Alex Edelstein, who has swung nimbly from one Internet high-flyer to the next and landed at Microsoft, Netscape and Inktomi, is preparing to jump to city council.
What Y2K can teach us about 2012
Blogs Dec. 21, 2012. It's a big day on the calendar, particularly because some believe it marks the last day of the world as w...
Chilipadi goes into "viral" mode
News E-Chilipadi Sdn Bhd, has launched yet another new service: a referral program that combines the usage of SMS (short messaging service) and viral marketing techniques.
Chilipadi goes into "viral" mode
News E-Chilipadi Sdn Bhd, has launched yet another new service: a referral program that combines the usage of SMS (short messaging service) and viral marketing techniques.
Lenovo taps into viral Web-marketing
News Comapny has totted up around four million hits on a viral video site--and said it would consider using viral marketing again.
Tags: Marketing
Commentary: Music industry, Web music are maturing
News Recent deals, such as Bertelsmann's investment in Napster and Listen.com's offer to buy Scour's assets, indicate that the music industry and Web distributors are waking up and facing the Internet music.
Eraserheads resurrection: A superb digital marketing strategy
Blogs It's weird, but the last two weeks have been absolutely crazy for fans of a former band in the Philippines. Someone, it ...
Mobile TV to hit the big time in five years?
News Subscribers numbers will jump from 4.4 million today to 155.6 by end 2012, with over half from the Asia-Pacific region, according to a new report.
Tags: Mobile/Wireless, Data services
IKEA enlists friends for email publicity
News
Net pulls in big-gun advertisers
News Major advertisers are increasingly taking a shine to the Web as a promotional tool for their wares.
'Office 2.0' start-ups knock on business doors
News Start-ups try to chip away at the Microsoft Office franchise via lower costs and Web-based collaboration.
Tags: Web sites, Web services
Does Web 2.0 bubble have a silver lining?
News Not all of today's Web start-ups will survive. But the relatively low cost of getting one going means Web services are being developed fast.
Tags: Web sites
Browser hijackings upset security pundits
News Web surfers are struggling for control of their home page settings, fighting off tactics by Net businesses and online marketers aimed at commandeering first rights to consumers' browsers.
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