Hi, my name is Rajendhiran Sanggaran from Oracle. What I'd like to talk to you today is about "How do you Maximize IT Spend, and drive business acceleration within the organization."

Now, let's take a look at the key market drivers that impact any organization:

First, how do you expand your markets...whether you are in an organization that operates locally, regionally or globally.

Second, how do you ensure customer loyalty and protect the customer base.

Third, how do you drive efficiencies, within your organization, not just having a very siloed departmental view but providing the efficiencies across the whole organization.

So now let's look at the key drivers that impact certain processes within an organization. One first sub-processes that I'm going to talk about is, the product and services. Any organization needs to ensure that they sell the right product and services to a customer-- how do they go through the process of sourcing and making such products and services

Next sub-process will be is to look at 'Customers', with regards to, how do I acquire market segments, and how do I protect that particular market segments.

The third process that I'd like to talk about is with regards to 'Suppliers'. How do I have strategic relationship with key suppliers and ensure that I've got a tight service level agreement with these suppliers.

The fourth sub-processes would be with regards to employees. How do I attract the right talent and retain this particular talent within our organization to ensure that I provide the right product and services to my customers.

The last sub-processes that I'd like to talk about are with regards to 'Financials'. All of the sub-processes that I've talked about needs to now come together to deliver the respective profits and margin back to the key stake holders of an organization.

Here's an enterprise business platform that is able to provide value to your organization:

The first part of the enterprise architecture that I'd like to look at would be the 'Internal' process. Within an organization's internal process, we'll look at a concept called 'Enterprise Resource Planning'. What's important within an enterprise resource planning would be 3 key components: First, 'Financial Management Solutions', second, the Supply Chain Management' solution and thirdly a Human Capital Management' solution.

The ability now for me to bring all of these sub-processes together to work cohesively within an internal organization process.

Moving on from the concept of ERP, is now the ability for me to intelligently interact with my 'Customers'. The ability for me to market, sell and service my customers effectively is done through concepts around 'Customer Relationship Management', or what we called as CRM.

Another critical process an organization needs to have is the relationship with its 'Suppliers'. The capability around 'Supplier Relationship Management' is absolutely pivotal in order for an organzation to have a strategic relationship with the suppliers. At the same time, the ability to also have a great transactional relationship with the suppliers and teams. In order for a concept around ERP, CRM and SRM to work, what's important is the ability to have a holistic view of my customers, suppliers, my products and services, my pricing as well as my employees all working together in one single view within an enterprise via Master Data Management.

The final part of the enterprise business platform is the ability for executives to have the view of what is happening within the organization, and that is delivered through the concept around 'Business Intelligence'.

The key value proposition of the enterprise business platform is to drive towards 'Single Source of Truth'.

The key considerations an organization needs to bear in mind in making any IT investments are the following:

First, drive towards quick wins. These are areas where within your organization that's going to provide the biggest opportunity of growth for the biggest change that's going to drive value to you and your key stake holders.

The second key consideration that's important is to ensure the software provides industry best practice. The next important criteria is, the ability to ensure the software provides Rapid Implementation. The ability to move implementation time frame from months down to weeks.

Another key consideration is any IT investment needs to drive towards reduced total cost of ownership. Investments with regards to software, maintenance, hardware, and services, needs to provide the value back to an organization with regards to these investments.

Final consideration, that's equally important, is 'Ease of Adoption'. Any introduction of innovative technology provides change to an organization. As part of change in what's important in this change is, users need to adopt these particular solutions and to ensure that's easily upgradable, and its maintenance that you can own and drive the change within the organization.

Historically, organization has taken up very siloed approach in their IT investment. But to fuel the next level of growth, organization needs to look at investing solutions that are integrated and streamlined across your enterprise. Oracle Accelerate is one such program.

I'm Rajendhiran from Oracle.