Creating a Culture of Curiosity With Enteprise Mashups in Insurance

Publisher's description

In the battle for communities, Enterprise Mashups are set to have a role in the front-line of new innovations set to transform the competitiveness of the businesses that adopt them. Leveraging the opportunity provided by Enterprise Mashups requires a fundamental rethink in enterprise information management architecture, where a services oriented approach is the first step on a new journey. While it's easy to see Enterprise Mashups as the latest in a long line of IT silverbullets, successful players in the Insurance sector will recognize that the start-point for new strategies is to consider the 'Human' sides of enterprise behavior and the critical roles that middle-managers and communities have to play in reaching out to customers (and Agents) and in delivering organizational agility.