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ZDNet / IT Library / Software and Web Development / Internet and Web / Web Content Management /
Going Global With Geolocation.
Publisher's description
This white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across languages and borders - resulting in increased clickthroughs and conversions.
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- Demonstrates how you can tailor your Web content to your visitors' specific needs ? use their language; tailor your messages; serve local advertising; quote local prices
- Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales
