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ZDNet / IT Library / Enterprise Applications / Workflow Management / Document Management /
Personalized Customer Communications Puts E.ON Ahead of the Competition
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Publisher's description
E.ON, the world's largest investor-owned energy company, wanted to respond to customer's needs and a competitive market by incorporating marketing messages and campaign management to create customized customer communications. Using HP Exstream, E.ON now produces a one-piece, full-color fulfillment communication with individually tailored messages that respond to exactly what the customer requested.
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